An Empirical Investigation of Antecedents and Consequences o

发布时间：2021-03-11 17:47

　　本文旨在填补网络购物中对信任的前因后果研究的空白。文献揭示,在网络购物的情境中应该关注信任的维度。研究人员（Mcknight et al.,2002）提出了仁慈,能力和诚信作为在线视角的信任维度。过去的研究只有很少的文献探究了消费者在网络环境中的信任关系。企业特征进一步用感知可信度和感知声誉来衡量,而个人价值观则用施瓦茨四个高阶值观察到。这些价值观是对变革,保护,自我提升和自我超越的开放性。本研究的独特之处在于研究了作为消费者信任的先决条件的企业和个人特征。此外,忠诚度从两个维度来观察,即态度和行为忠诚度。忠诚度和顾客公民行为是消费者信任的结果。顾客的积极情绪是调节变量。本文数据来源中国北京。其中受访者经常使用在线旅游的应用和网站（“12306”和“马蜂窝旅游”）。实际回收问卷共448份。初始数据录入在SPSS中完成,并完成了所有描述性分析和部分的初步分析。通过结构方程模型（SEM）对假设进行了检验。模型拟合前完成了信度分析（标准化、非标准化、复合分析）和效度分析（构造、收敛和判别分析）。本研究的大多数假设都成立。在独立模型中,对少数否定的假设可以被接受。几个被拒绝的假设属于两个单独的... 

【文章来源】：对外经济贸易大学北京市 211工程院校 教育部直属院校

【文章页数】：272 页

【学位级别】：博士

【文章目录】：
摘要
Abstract
1.Introduction
    1.1.Online Consumers in China
    1.2.Research Gap
    1.3.Research Questions
    1.4.Research Objectives
    1.5.Introduction of variables
        1.5.1.Firm Characteristics
        1.5.2.Schwartz Human Values
        1.5.3.Trust
        1.5.4.Loyalty
        1.5.5.Customer Citizenship Behavior
        1.5.6.Customer Emotions
    1.6.Contribution of the study
    1.7.Chapter-wise Introduction
2.Literature Review
    2.1.Introduction
    2.2.Source Perceived Credibility
    2.3.Perceived Corporate reputation
    2.4.Schwartz Human Values
        2.4.1.Significance of Schwartz values
        2.4.2.Openness to Change
        2.4.3.Conservation
        2.4.4.Self-enhancement
        2.4.5.Self-transcendence
    2.5.Trust
        2.5.1.Basic Concept
        2.5.2.General/operational definition of Trust
        2.5.3.Dimensions of trust
    2.6.Loyalty
    2.7.Customer Citizenship Behavior
    2.6.Customer Emotions
3.Hypotheses Construction
    3.1.Source credibility and Trust
    3.2.Corporate Reputation and Trust
    3.3.Cultural values and trust
        3.3.1.Impact of Conservation and Openness to Change on trust
        3.3.2.Impact of Self-enhancement and Self-transcendence on trust
    3.4.Impact of trust on Loyalty
    3.5.Impact of trust on Customer citizenship behavior
    3.6.Positive Emotion as moderator
4.Methodology
    4.1.Introduction
    4.2.Research Design
    4.3.Sampling Technique（s）
    4.4.Mediums of Data Collection
    4.5.Data Collection Tools
    4.6.Instrument Refinement
    4.7.Measurements of the study
    4.8.Statistical methodology
5.Results and Findings
    5.1.Introduction
    5.2.Respondent Demographic
        5.2.1.Age of the respondent
        5.2.2.Gender of the respondents
        5.2.3.Occupation
        5.2.4.Education
    5.3.Preliminary Analyses
        5.3.1.Normality Test
        5.3.2.Reliability
        5.3.3.Validity
    5.4.Measurement Model
    5.5.Common Method Variance
    5.6.Hypotheses Testing
        5.6.1.Moderation Analysis
6.Discussion and Research Implications
    6.1.Introduction
    6.2.Discussion
        Overall observation for firm level characteristics and consumer trust
        Overall observation for Schwartz values and consumer trust
        Overall observation for consumer trust and loyalty
        6.2.1.Moderation Analyses
    6.3.Theoretical contribution
    6.4.Practical contribution
        6.4.1.Building credibility
        6.4.2.Focus on reputation
        6.4.3.Cultural values
        6.4.4.Consumer Trust
        6.4.5.Customer Retention
7.Conclusion
    7.1.Introduction
    7.2.Conclusion
REFERENCES
Appendix-A
Appendix-B
Appendix-C
Acknowledgement
作者简介



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