凤凰县乡村旅游竞争力提升研究

发布时间：2017-12-30 18:33

本文关键词：凤凰县乡村旅游竞争力提升研究　出处：《吉首大学》2013年硕士论文　论文类型：学位论文

【摘要】：乡村旅游不仅是我国旅游业发展的创新模式与旅游经济的新增长点，也是推动我国经济发展的新的重要途径。由于我国乡村旅游业兴起与发展较晚，同时，乡村旅游的理论研究，实践研究尚不成熟，特别是对于提升乡村旅游竞争力的研究更是欠缺。本文首先通过回顾、梳理及综述国外与国内乡村旅游研究成果，在此基础上对乡旅游及其竞争力等相关概念进行界定。从影响乡村旅游业的五个基本因素（资源因素、相关辅助因索、管理因素、宏观环境因素和市场因素支持因素）入手，分析了凤凰县乡村旅游的现状。在此基础上，结合乡村旅游产业自身特点，构建了乡村旅游竞争力分析指标体系，应用层次分析法对凤凰县乡村旅游竞争力进行评价分析，并与贵州的镇远县、广西的西林县和云南的丽江县三个地方的乡村旅游发展现状进行了样本比较，得到了最终评价结果。最后提出了提升凤凰县乡村旅游竞争力的三条对策。分别是加大景区乡村旅游资源的开发力度，开发特色旅游产品；加强品牌管理，整合旅游要素；强化政府组织管理，积极拓展旅游市场；加强娱乐设计，，开发乡村旅游娱乐产品等。
[Abstract]:Rural tourism is not only an innovative mode of tourism development and a new growth point of tourism economy, but also a new important way to promote the economic development of our country. The theoretical and practical study of rural tourism is not mature, especially for the promotion of rural tourism competitiveness. Firstly, this paper reviews and summarizes the research results of rural tourism both at home and abroad. On this basis, the concept of rural tourism and its competitiveness are defined. From the five basic factors (resource factors, related auxiliary factors, management factors) affecting rural tourism. Based on the analysis of the present situation of rural tourism in Fenghuang County, the author constructs an index system for analyzing the competitiveness of rural tourism in combination with the characteristics of rural tourism industry itself. The competitiveness of rural tourism in Fenghuang County is evaluated by AHP and compared with Zhenyuan County in Guizhou, Xilin County in Guangxi and Lijiang County in Yunnan Province. Finally, three countermeasures to enhance the competitiveness of rural tourism in Fenghuang County are put forward. Strengthening brand management and integrating tourism elements; Strengthen the management of government organizations and actively expand the tourism market; Strengthen entertainment design, develop rural tourism entertainment products and so on.
【学位授予单位】：吉首大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

【参考文献】