广州技术产权交易所发展战略研究

发布时间：2018-01-09 04:03

本文关键词：广州技术产权交易所发展战略研究　出处：《华南理工大学》2011年硕士论文　论文类型：学位论文

【摘要】：现代科技服务企业的竞争,不仅是人才、资金、服务水平、企业规模的竞争,还是企业发展速度、适应外界变化能力的竞争,在全球经济一体化,信息全球化发展的今天,谁能站在战略发展的有利制高点,制定好中长期发展战略,积极稳妥实施战略,并能根据企业面临的内外环境变化,及时调整战略,及时有效实施关键职能战略,企业才能发展壮大,才能转危为安,才能立于不败之地。所以,一份科学的发展规划,对于一个企业的长远发展具有非常重要的意义。正因如此,本文就广交所发展战略进行研究,以此希望能进一步促进广交所发展。本文共分为五部分:第一章为绪论。介绍了本文选题意义,对本文研究的有关理论进行了说明,并就国内外关于企业战略研究状况进行了文献综述,同时指出了本文研究方法及研究思路。第二章为广交所内外环境分析。首先介绍了公司情况,接着分析了公司外部环境和内部环境。与此基础上,对广交所发展状况进行了SWOT分析。认为广交所优势与劣势同在,机会与威胁共存。只要引导得当,通过制定和实施企业发展战略,化劣势为优势,积极利用机会,广交所是大有发展的。第三章为广交所发展战略选择与规划。首先分析了企业制定战略的依据,指出了制定广交所发展战略的指导原则,提出了公司发展战略目标与战略定位。战略目标包括发展总体目标及目标体系。战略定位包括产品定定位、形象定位以及战略地位等。第四章为实施广交所发展战略的措施。提出了企业实施发展战略措施,包括强化公司品牌管理、构建公司战略联盟、对公司现有业务进行整合、建立现代企业制度且实现创新、进一步调整公司资本结构等。第五章为对公司的战略实施措施的控制。分析了对实施措施控制的必要性,并从构筑公司强势文化、建立公司人力资源管理新机制、加强企业信息化管理、加强战略管理,提高执行力、增强企业科技创新管理等方面进行了分析。作为一家技术产权交易所,广交所的发展战略研究对我国其他区域的技术产权交易所具有一定的借鉴意义。
[Abstract]:Modern science and technology service enterprise's competition, not only is the talent, capital, service level, the scale of enterprise competition, enterprise development speed, ability to adapt to external changes of the competition in the global economic integration, the development of information globalization today, who can stand in the strategic development of the favorable vantage point, making a good long-term development strategy, actively and steadily implementation of the strategy, and according to the enterprise facing internal and external environment changes, timely adjustment of strategies, timely and effective implementation of the key functions of the strategy, enterprises can develop and grow, to turn the corner, can be in an invincible position. Therefore, a scientific development plan, has very important significance for the long-term development of an enterprise. Because of this, this article make the development strategy research, hope to further promote the development of friends.
This paper is divided into five parts: the first chapter is the introduction. This paper introduces the significance of the topic, the relevant theories of this research are described, and the domestic and foreign research status about enterprise strategy were reviewed, and pointed out the research methods and research ideas of this paper. The second chapter is the analysis to make the internal and external environment. First introduced the company, then analyzes the company's external environment and internal environment. And on this basis, the analysis of the status of the development of SWOT. Make that make the superiority and inferiority, opportunity and threat coexist. As long as proper guidance, through the development and implementation of enterprise development strategy, the disadvantage to advantage, actively use the opportunity to make what is a great development.
The third chapter is the strategic choice for the development of the making and planning. Firstly analyzes the enterprise strategic basis, points out the guiding principles formulated to make the development strategy, put forward the development of the company strategic objectives and strategic positioning. Strategic objectives include the development of the overall target and the target system. The strategic positioning including product positioning, image positioning and strategic position. The fourth chapter is the implementation of the strategy. The development of measures to make the development strategy is proposed. The measures for the implementation of enterprises, including the strengthening of brand management, construction of corporate strategic alliances, the integration of the company's existing business, the establishment of modern enterprise system and realize the innovation, to further adjust the capital structure of the company.
The fifth chapter is the implementation of the measures of the company's strategy. The analysis of the necessity of implementation of control measures, and to construct the company culture, establish a new mechanism of human resource management, and strengthen enterprise information management, strengthen strategic management, improve execution, analyzes the enhancement of enterprise science and technology innovation management.
As a technical property exchange, the research on the development strategy of the Guangzhou exchange has a certain reference to the technical property exchanges in other regions of China.

【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F272;F723.84

【参考文献】