城市形象的影像建构与大众传播

发布时间：2018-01-13 10:16

本文关键词：城市形象的影像建构与大众传播　出处：《中国电视》2016年11期 　论文类型：期刊论文

【摘要】：正城市形象的构建既是一个内部发展的问题,也是对外影响传播的问题,既是时代所然,也是城市发展中一个值得重视的文化行为。随着现代传播技术的进步,城市形象的影像构建与受众传播已成为城市对内获得市民认同、对外形象展示以及城市品牌构建的有效方式。有专家认为,"随着城市化进程不断深入,我们发现,今天的城市竞争不仅仅是规模的竞争,经济的竞争,更表现出城市文化、城市品味和城市生活环境与生活质量的竞争,这实际上是城市形象的竞争"。~①城市形象的影像构建与大众传播,无疑对城市的竞争具有重要的意义。
[Abstract]:The construction of the image of the city is not only a development of the internal problems, but also influence the spread of foreign issues, but also in the development of city is the era, an important cultural behavior. With the progress of modern communication technologies, the image of the city image construction and communication of city audience has become accepted by the people, the external image display and the effective way of city brand construction. Some experts believe that the "city with the continuous deepening process, we found that today's city competition is not just the size of the competition, the competition of economy, more cultural city, city taste and quality of the living environment and the life of the city competition, this is actually the image of the city competition". The image of the city image construction and mass communication, is undoubtedly the city competition has important significance.

【作者单位】：长沙大学中文与影视传播系;长沙学院中文与影视传播系;
【基金】：湖南省教育厅重点项目〈项目编号:13A116〉长沙市科技厅项目〈项目编号:k1407038-41〉成果
【分类号】：G206
【正文快照】： 城市形象的构建既是一个内部发展的问题,也是对外影响传播的问题,既是时代所然,也是城市发展中一个值得重视的文化行为。随着现代传播技术的进步,城市形象的影像构建与受众播已成为城市对内获得市民认同、对外形象展示以及城市品牌构建的有效方式。有专家认为,“随着城市化进

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