南平市科技特派员创建农业品牌实证研究

发布时间：2018-01-16 15:20

本文关键词：南平市科技特派员创建农业品牌实证研究　出处：《中国农业科学院》2008年硕士论文　论文类型：学位论文

【摘要】： 世纪之交,福建省南平市首创了科技特派员制度,力求寻找解决“三农”问题的突破口。这一制度实施10年来,取得了明显成效,引起了社会各方的高度重视。关于科技特派员制度的论著颇多,但尚无科技特派员创建农业品牌方面的文献报道。本研究填补了这一空白,对更好地发挥科技特派员在农业品牌建设中的作用具有重要意义。本研究的目标为:通过实证研究,探讨科技特派员在创建农业品牌中所起到的作用,探索科技特派员创建农业品牌的有效模式与方法途径,并就如何进一步发挥科技特派员在创建农业品牌中的作用等提出相关对策建议。研究的内容主要包括:(1)科技特派员在农业品牌建设中的作用;(2)科技特派员创建农业品牌的途径与方式;(3)科技特派员创建农业品牌的制约因素分析及相关对策建议。研究主要采用文献法和典型案例调查(亲身体验和观察、部门访谈、企业调查、专家走访、农户调查)方法。研究结果表明,科技特派员创建农业品牌的主要途径有:(1)以科技创品牌,即发挥自身的技术特长和科技优势为创建农业品牌服务;(2)以先进理念创品牌,如制定生产标准、组织申报绿色食品标志、注册品牌商标等;(3)以配套服务创品牌,如负责组织协调、技术服务、品牌宣传、产品包装等工作。针对主要制约因素,提出了完善科技特派员制度7条对策建议:(1)创品牌应为科技特派员的重要使命;(2)加大扶持力度,改变行为方式;(3)搞好统筹协调,推动资源整合;(4)完善相关制度,建立长效机制;(5)加大贷款数额,形成规模效益;(6)加强品牌营销,突出地方特色;(7)增强品牌意识,发展品牌农业。研究的主要结论是:(1)科技特派员在创建农业品牌过程中发挥了重要作用。他们采用新科技创品牌、利用先进理念创品牌,以及通过开展配套服务创品牌。(2)科技特派员创建农业品牌的模式有“利益共同体”、“个人承包创业”和“行业协会服务”等,不同模式适用于不同产业。(3)科技特派员在创品牌过程中存在项目启动资金不足和品牌创建的后续工作亟待加强等问题。(4)为进一步发挥科技特派员在创建农业品牌中的作用,应将“创建农业品牌”作为新时期科技特派员的重要使命之一,并作为其重要考核指标。(5)农业品牌化是社会发展的必然趋势,是提升农产品竞争力的主要途径,也是闽北现代农业发展的必由之路。
[Abstract]:At the turn of the century, Fujian city of Nanping Province, the first science and technology correspondent system, and strive to find a breakthrough to solve the "three rural issues". This system is implemented in 10 years, and achieved remarkable results, attracted the attention of all sectors of society. A lot of articles on Science and technology correspondent system, but there is no agricultural science and technology correspondent to create brand reported in the literature. This study fills this gap, is of great significance to better play in the agricultural science and technology correspondent in brand construction.
The goal of this research is: through empirical research, to explore the science and technology correspondent has played in the establishment of agricultural brand effect, explore effective ways and methods to create a model of agricultural brand science and technology correspondent, and on how to further develop the science and technology correspondent in the establishment of agricultural brand are put forward relevant countermeasures for.
The main contents of the study include: (1) the role of science and technology correspondent in agricultural brand building; (2) and the way to create a brand of agricultural science and technology correspondent; (3) analysis of restricting factors and relevant countermeasures and suggestions of establishing agricultural science and technology correspondent brand. This paper mainly uses the method of investigation and typical cases (personal sacrifice experience and observation, interview department, enterprise survey, expert interview, household survey) method. The results show that the main way to create brand agricultural science and technology correspondent: (1) to the science and technology of a brand, is to play their own expertise and technological advantages to create agricultural brand service; (2) with advanced concept brand such as the development, production standards, the organization declared the green food logo, a registered trademark; (3) to complete the service brand, such as organizing coordination, technical services, brand promotion, product packaging and so on.
According to the main factors, put forward to perfect the system of science and technology correspondent 7 suggestions: (1) the brand should be an important mission for the science and technology correspondent; (2) to increase support for efforts to change behavior; (3) improve coordination, promote the integration of resources; (4) improve the relevant system, the establishment of long-term mechanism; (5) increase the loan amount, the formation of scale; (6) strengthen brand marketing, highlight the local characteristics; (7) enhance brand awareness, brand agriculture development. The main conclusions of the study are: (1) science and technology correspondent played an important role in the establishment of agricultural brand. They adopt new technology and brand, the use of the advanced idea of a brand, and the brand through the development of supporting services. (2) the establishment of agricultural science and technology correspondent brand mode "community of interests", "individual contracting business" and "service industry Association", different models for different industries. (3) in science and technology correspondent Problems of lack of funds and project follow-up work should be strengthened to create brand brand process. (4) in order to further develop the science and technology correspondent in the establishment of agricultural brand effect, should be "the establishment of agricultural brand" as an important mission in the new period of science and technology correspondent, and as an important evaluation index (. 5) agriculture brand is the inevitable trend of social development, is the main way to enhance the competitiveness of agricultural products, is the only way which must be passed in the development of modern agriculture.

【学位授予单位】：中国农业科学院
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F323.3

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