品牌男装的陈列艺术研究

发布时间：2018-01-16 22:02

本文关键词：品牌男装的陈列艺术研究　出处：《苏州大学》2008年硕士论文　论文类型：学位论文

【摘要】： 服装陈列在我国虽是一门新兴行业,但近几年服装陈列在品牌服装发展中的重要性,正被越来越多的服装企业所认识,并在终端销售中逐渐推广应用。过去服装陈列作为市场营销层面的一种销售技术应用,而在品牌竞争如此激烈的注意力经济时代,服装陈列是品牌服装企业提升品牌形象,提升产品销售、增加产品附加值的一种视觉营销策略。服装陈列为服装品牌提高产品竞争力,并成为服装品牌在新形势下的一种新的营销战略。目前国内品牌男装陈列水平与品牌女装陈列相比显得略低些、平淡、乏味。国内品牌男装陈列发展相对稚嫩,使的国内品牌男装发展受到很大的危机。男装陈列还没有形成系统的理论与实践指导的知识体系,对品牌男装陈列艺术的研究,可为国内品牌男装陈列提供可参考的理论依据,有助于男装企业掌握男装陈列的特性和规律,从而合理采用男装陈列的方式、方法。本论文的撰写是以上海、杭州的男装市场的调研为前提,查阅了大量的相关文献基础上,从服装陈列的重要性入手,重点分析、研究了以下几个方面的问题:品牌男装发展与陈列的关系、品牌男装陈列方法分析、品牌男装商品陈列的色彩管理、品牌男装的橱窗展示方法等。总结分析得出:品牌男装发展与陈列的关系,提出陈列在品牌男装发展中的重要地位,男装企业在品牌发展过程中应重视终端陈列;男装陈列的方法应用情况分析,提出利用一些有效手段提高品牌男装商品的价值感;针对男装色彩的特点,提出男装陈列色彩管理的作用和方法;男装橱窗陈列是男装陈列的一个重要环节、进行了男装橱窗陈列的要点分析以及男装橱窗陈列的方法应用等。该文从多个角度论述了男装陈列艺术特征,并论证多种男装陈列技术的适应性。
[Abstract]:Clothing display is a new industry in China, but in recent years, the importance of clothing display in the development of brand clothing is being recognized by more and more garment enterprises. In the past, clothing display as a marketing level of sales technology application, but in the brand competition so intense attention economy era. Clothing display is a visual marketing strategy for brand clothing enterprises to promote brand image, promote product sales and increase product added value. Clothing display enhances product competitiveness for clothing brand. And become a clothing brand in the new situation under a new marketing strategy. At present, domestic brand men's clothing display level and brand women's clothing display level is slightly lower, dull, boring. Domestic brand men's clothing display development is relatively immature. Men's clothing display has not yet formed a systematic theoretical and practical guidance of knowledge system, to the brand men's clothing display art research. It can provide reference theoretical basis for the domestic brand men's wear display, help men's wear enterprises master the characteristics and rules of men's wear display, so as to reasonably adopt the way of men's wear display, the method. This paper is written in Shanghai. Hangzhou men's clothing market research for the premise, referring to a large number of related literature, from the importance of clothing display, focus on the analysis. This paper studies the following problems: the relationship between the development and display of brand men's wear, the analysis of the display method of brand men's wear, the color management of the display of brand men's wear commodities, the display method of the window of brand men's wear, etc. The conclusion is as follows: the relationship between the development of brand men's wear and display puts forward the important position of display in the development of brand men's wear and the attention should be paid to the terminal display in the process of brand development in men's wear enterprises; This paper analyzes the application of the methods of men's clothing display, and puts forward some effective means to improve the value sense of men's clothing products. According to the characteristics of menswear color, this paper puts forward the function and method of menswear display color management. The display of menswear window is an important link of menswear display. The main points of menswear window display and the method application of menswear window display are analyzed. This paper discusses the artistic features of menswear display from several angles. And demonstrate the adaptability of various menswear display technology.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F426.86

【引证文献】