强势服务品牌创建路径——以零售企业为例

发布时间：2018-01-18 10:34

  本文关键词：强势服务品牌创建路径——以零售企业为例　出处：《中国市场》2016年27期 　论文类型：期刊论文

  更多相关文章： 强势服务品牌 创建路径 零售企业

【摘要】：随着经济全球化、服务市场化以及互联网和信息技术的应用,在为我国服务业发展带来前所未有机遇和挑战的同时,也加剧了服务企业之间的竞争,服务品牌建设成为企业竞争的焦点,目前对于如何创建强势服务品牌仍然处在探索之中,尤其从某一具体的服务行业展开强势服务品牌创建路径的研究较少,文章先梳理服务品牌建设相关理论研究,在已有的研究成果基础上总结出零售企业创建强势品牌的七个路径,以期为零售企业创建强势服务品牌提供有益参考。
[Abstract]:With the globalization of economy, the marketization of service and the application of Internet and information technology, it brings unprecedented opportunities and challenges to the development of service industry in China, but also intensifies the competition among service enterprises. Service brand construction has become the focus of enterprise competition. At present, how to create a strong service brand is still in the process of exploration, especially from a specific service industry to launch a strong service brand to create the path of less research. This paper first combs the related theoretical research of service brand construction, summarizes the seven ways for retail enterprises to create strong brand on the basis of existing research results, in order to provide useful reference for retail enterprises to create strong service brand.
【作者单位】： 广州番禺职业技术学院;
【分类号】：F273.2;F724.2
【正文快照】： ，

本文编号：1440591