从公益品牌推广看新时期广播的角色定位——以贵州交通广播失物招领公益项目为例

发布时间：2018-01-23 08:51

本文关键词： 交通广播新时期公益项目角色定位广播媒体社会效益拾金不昧贵州爱心基金公益基金　出处：《中国广播电视学刊》2013年11期 　论文类型：期刊论文

【摘要】：正近年来,各地广播播出机构,特别是交通广播大多进入了较为良性发展阶段,很多电台都在不断思考新时期广播的角色定位,积极探索社会效益和经济效益新的增长点。爱心送考、爱心救助、爱心基金、失物招领等各种公益品牌不断涌现,已经成为广播社会效益和经济效益的重要组成部分,不断丰富着新时期广播的角色定位,贵州交通广播失物招领公益项目的做法值得借鉴和推广。一、失物招领:各方受益的媒介公益品牌公益,是公共利益的简称,指社会公众利益和福祉。公益项目就是指有利于维护和增进社会公众利益和
[Abstract]:In recent years, local broadcasters, especially traffic broadcasting, have entered a relatively benign stage of development, many radio stations are constantly thinking about the role of broadcasting in the new era. Actively explore the social and economic benefits of new growth points. Love test, love rescue, love fund, lost and found and other public interest brands continue to emerge. Has become an important part of the social and economic benefits of broadcasting, constantly enriched the role of broadcasting in the new era, Guizhou traffic broadcasting lost and found public welfare project practices worth learning and promotion. Lost and found: the public interest of the media brand, which is the abbreviation of the public interest, refers to the public interest and the welfare of the society. The public welfare project means that it is beneficial to the maintenance and promotion of the public interest and the promotion of the public interest
【作者单位】：中国传媒大学;贵州交通广播;北京第二外国语学院;
【基金】：中国传媒大学广播产业研究所与贵州交通广播横向合作项目“省级广播电台品牌塑造与广播产业拓展研究”成果,项目编号:HW12128
【分类号】：G222
【正文快照】： 近年来,各地广播播出机构,特别是交通广播大多进入了较为良性发展阶段,很多电台都在不断思考新时期广播的角色定位,积极探索社会效益和经济效益新的增长点。爱心送考、爱心救助、爱心基金、失物招领等各种公益品牌不断涌现,已经成为广播社会效益和经济效益的重要组成部分,不

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