高新技术企业雇主品牌竞争力影响机制及其协同进化研究

发布时间：2018-01-26 20:09

本文关键词： 高新技术企业雇主品牌竞争力影响机制复杂适应性雇主品牌生态位雇主品牌生态系统协同进化　出处：《天津大学》2010年博士论文　论文类型：学位论文

【摘要】：当今世界经济已经进入了知识经济时代,高新技术企业作为以追求创新为目的的一种知识、技术和人才密集型的企业实体,是知识经济时代的必然产物,也是推动我国经济发展的重要力量。但是,由于全球化背景下的人才资源竞争日趋激烈,我国大多数高新技术企业面临着科技人才支撑不足的问题。雇主品牌作为企业赢得人力资源竞争优势的主要途径之一,已经被学术界以及商界普遍认可。因此,深入研究高新技术企业雇主品牌的竞争力影响机制,透彻剖析高新技术企业雇主品牌的环境适应性以及协同进化机制,具有十分重要的理论价值和实践意义。本论文的选题背景、理论研究和实证分析,主要来源于作为主要参加人参与的国家科协有关高新区科技人才的课题项目。论文综合运用雇主品牌理论、竞争力理论、生态学理论、协同进化理论等理论工具,以高新技术企业雇主品牌为研究对象,全面系统的对高新技术企业雇主品牌的竞争力影响机制、复杂适应性以及协同进化进行了研究,并在以下方面取得了创新性成果: (1)提出了雇主品牌竞争力影响机制模型。在对员工满意度、雇主品牌传播以及雇主品牌资产进行系统分析的基础上,提出了雇主品牌竞争力影响机制概念模型,通过结构方程模型进行了实证研究,确定了最终的雇主品牌竞争力影响机制模型。 (2)构建了高新技术企业雇主品牌二维环境适应度模型。通过深入讨论雇主品牌生态系统的复杂适应性,结合雇主品牌竞争能力与雇主品牌环境适应力两个维度,借助模糊物元模型,提出了高新技术企业雇主品牌二维环境适应度模型。 (3)提出了高新技术企业雇主品牌间协同进化的生态位模型。依据高新技术企业雇主品牌间生态位的宽度、重叠、竞争排斥与分离,深入剖析了高新技术企业雇主品牌间协同进化的条件、机制及行为,并建立了高新技术企业雇主品牌间协同进化的生态位模型。 (4)建立了高新技术企业雇主品牌生态系统协同度模型。运用自组织理论、协同进化理论揭示了高新技术企业雇主品牌生态系统的演化规律,建立了高新技术企业雇主品牌生态系统协同度模型,为高新技术企业雇主品牌生态系统的良好运转与提升提供了分析工具与理论指导。
[Abstract]:Nowadays, the world economy has entered the era of knowledge economy. High-tech enterprises, as a kind of enterprise entity with the aim of pursuing innovation, are the inevitable outcome of the era of knowledge economy. It is also an important force to promote the economic development of our country. However, due to the background of globalization, the competition of human resources is becoming increasingly fierce. Most high-tech enterprises in China are faced with the problem of insufficient support for scientific and technological talents. As one of the main ways for enterprises to win the competitive advantage of human resources, employer brand has been generally recognized by academia and business circles. It is of great theoretical value and practical significance to deeply study the influence mechanism of employer brand competitiveness of high-tech enterprise and thoroughly analyze the environmental adaptability and co-evolution mechanism of employer brand in high-tech enterprise. The background of this paper, theoretical research and empirical analysis, mainly from the National Association of Science and Technology as the main participants in the high-tech areas of science and technology projects. The thesis comprehensive use of employer brand theory. Competitiveness theory, ecological theory, co-evolution theory and other theoretical tools, with high-tech enterprise employer brand as the research object, a comprehensive and systematic impact on high-tech enterprise employer brand competitiveness mechanism. Complex adaptation and co-evolution have been studied, and innovative results have been achieved in the following areas: Based on the systematic analysis of employee satisfaction, employer brand communication and employer brand equity. This paper puts forward the conceptual model of the influencing mechanism of employer brand competitiveness, and makes an empirical study through the structural equation model, and determines the final model of the influencing mechanism of employer brand competitiveness. The 2-D environmental fitness model of employer brand in high-tech enterprises is constructed, and the complex adaptability of employer brand ecosystem is discussed in depth. Combining the two dimensions of employer's brand competitive ability and employer's brand environmental adaptability, a two-dimensional environmental fitness model of employer's brand in high-tech enterprises is proposed by means of fuzzy matter-element model. The niche model of co-evolution among employer brands in high-tech enterprises is put forward, which is based on the breadth, overlap, competition exclusion and separation among employer brands of high-tech enterprises. This paper analyzes the conditions, mechanism and behavior of coevolution among employer brands in high-tech enterprises, and establishes a niche model of co-evolution among employer brands in high-tech enterprises. (4) the cooperative degree model of employer's brand ecosystem of high-tech enterprise is established, and the evolution law of employer's brand ecosystem of high-tech enterprise is revealed by using self-organization theory and co-evolution theory. The synergy model of employer's brand ecosystem in high-tech enterprises is established, which provides an analytical tool and theoretical guidance for the good operation and promotion of employer's brand ecosystem of high-tech enterprises.
【学位授予单位】：天津大学
【学位级别】：博士
【学位授予年份】：2010
【分类号】：F276.44;F224

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