《最强大脑》:“创新的内容”为王与“差异化”品牌策略

发布时间：2018-01-31 12:57

本文关键词： 节目差异化省级卫视科学精神真人秀人文精神观众遥控器科学家品牌内涵　出处：《现代传播(中国传媒大学学报)》2014年03期 　论文类型：期刊论文

【摘要】：正本以为科学是"高贵冷艳"的主题,恰好此前国内没有科学真人秀节目获得成功的先例,"首档"恐成噱头;本以为没有选择竞争较小的周中档,而是进入硝烟最浓的周五档,此举存在风险;本以为受到两家兄弟台歌唱节目的"双头夹击",加上歌唱节目的基础相对稳固,突围压力巨大……就是在这样种种可能性预判和"担心"中,2014年第一季度定位于"科学真人秀"的《最强大脑》横空出世。最后的结果是,聪明的观众用遥控器证明了《最强大脑》是当下最耀眼的省级卫视季播节目。身处省级卫视第一阵营的江苏卫视一直致力于实现频道品牌内涵和外延的拓展。多年来,频道上下以创新为核
[Abstract]:The original thought that science is the theme of "noble Lengyan", just before the domestic science reality show success of the precedent, "first" fear into a stunt; Thought that did not choose the competition small week midrange, but enters the gunsmoke strongest Friday file, this action has the risk; I thought I was hit by the "double head" of the two brothers' singing programs, and the foundation of the singing shows was relatively solid, and the pressure to break through was enormous. It was in such a variety of possibilities that I predicted and "worried." In in the first quarter of 2014, "the strongest brain," which was positioned on the Science reality Show, was born. The final result was. Smart viewers have proved by remote control that the strongest brain is the most dazzling provincial TV season. Jiangsu Satellite TV, which is in the first camp of provincial TV, has been working to expand the channel's brand content and extension. Years ago. Innovation is at the core of the channel
【作者单位】：江苏卫视频道;
【分类号】：G222-F
【正文快照】： 本以为科学是“高贵冷艳”的主题,恰好此前国内没有科学真人秀节目获得成功的先例,“首档”恐成噱头;本以为没有选择竞争较小的周中档,而是进入硝烟最浓的周五档,此举存在风险;本以为受到两家兄弟台歌唱节目的“双头夹击”,加上歌唱节目的基础相对稳固,突围压力巨大……就是在

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