“文化青岛”网络建设的品牌建构

发布时间：2018-02-09 17:57

  本文关键词： 文化青岛 网络建设 品牌 建构　出处：《青年记者》2013年06期 　论文类型：期刊论文

【摘要】：正林恩·阿普认为,"品牌意识"主要指企业非常清楚地知道自身企业、产品、服务等的市场影响力及消费者的认知度、忠诚度和联想度,并能够采取适当的战略将品牌融入消费者和潜在消费者的生活过程。本文强调将"文化青岛"作为品牌通过网络来建设,并着力凸显网络本身的品牌特性。因而,本文涉及的"品牌"是广义角度的品牌,不
[Abstract]:Zheng Lin App believes that "brand awareness" mainly refers to a firm that knows very well the market influence of its own business, its products, its services, and its consumers' recognition, loyalty, and association. And can take the appropriate strategy to integrate the brand into the consumer and potential consumer life process. This paper emphasizes "cultural Qingdao" as a brand through the network to build, and to highlight the network itself brand characteristics. The "brand" in this article is a brand in a broad sense, no
【作者单位】： 青岛科技大学;
【基金】：青岛市社会科学规划项目“加强青岛网络文化建设的品牌意识”(编号:QDSKL110210)成果
【分类号】：F273.2
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本文编号：1498524