农产品品牌化发展的SWOT-AHP分析及对策探讨

发布时间：2018-02-16 22:41

本文关键词： 农产品品牌策略 SWOT-AHP　出处：《商业经济研究》2017年16期 　论文类型：期刊论文

【摘要】：农产品品牌化发展是提高农产品附加值,发展农业经济的必要,也是现代农业发展的重要组成部分。基于当前我国农产品品牌化发展现状,使用SWOT分析法,分析其优势、劣势、机遇以及挑战。结合AHP层次分析法,最终确定当前我国农产品品牌化发展应采取积极的SO扩张型战略。最后,结合扩张型战略为农产品品牌化提出发展建议。
[Abstract]:The brand development of agricultural products is necessary to improve the added value of agricultural products and develop the agricultural economy, and is also an important part of the development of modern agriculture. Based on the current situation of the brand development of agricultural products in China, SWOT analysis method is used to analyze its advantages and disadvantages. Combined with the AHP Analytic hierarchy process (AHP), it is determined that the current agricultural product brand development in China should adopt the active so expansion strategy. Finally, combined with the expansion strategy, the author puts forward some suggestions for the development of agricultural product brand.
【作者单位】：中国农业大学烟台研究院;
【分类号】：F323.5

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