中国电影品牌化策略

发布时间：2018-02-28 22:13

  本文关键词： 中国电影 品牌化 策略　出处：《当代电影》2013年05期 　论文类型：期刊论文

【摘要】：正编者按近年来,随着全面产业化改革的持续推进,中国电影的品牌认知不断深入,品牌建设不断加强,品牌成果不断丰富。从创作者个体的导演品牌、明星品牌、编剧品牌、监制品牌等,到以续集和系列化作品为标志的影片品牌,以及涵盖产业链上下游的企业如制片公司品牌、发行公司品牌、院线品牌和影院品牌等,品牌的触角包罗万千、品牌的影响无处不在。品牌意识的崛起凸显了产业的规范化与规模化趋势,也昭示着产业的良性可持续发展路径。
[Abstract]:In recent years, with the continuous promotion of comprehensive industrialization reform, the brand cognition of Chinese films has been deepened, brand construction has been strengthened, and brand achievements have been continuously enriched. From the creator's individual director brand, star brand, screenwriter brand, To the film brands marked by sequels and serialized works, as well as to the enterprises that cover the upstream and downstream of the industrial chain, such as the production company brand, the distribution company brand, the cinema line brand, the cinema brand, and so on. The brand covers a wide range of tentacles. The emergence of brand consciousness highlights the trend of standardization and scale of industry, and also shows the path of benign and sustainable development of industry.
【分类号】：J909.2
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本文编号：1549181