试论“精彩江苏”文化品牌的打造方向与重点

发布时间：2018-03-01 06:34

本文关键词： 当代中国文化建设文化形象精彩江苏文化品牌文化事业文化走出去　出处：《艺术百家》2015年04期 　论文类型：期刊论文

【摘要】：文化品牌是昭显存在的强烈符号,代表了一个地区、一个国家的形象和实力。打造文化品牌对于提升文化软实力,增强民族凝聚力具有重要意义。对于江苏而言,用"精彩江苏"总品牌、总特征来概括江苏的文化更加合适。要坚持文化交流与价值传播相结合,加强江苏整体对外文化形象的策划和推广,努力将"精彩江苏"传向世界。把江苏的精彩传向世界,一要立足传承创造精彩;二要注重"江苏文化国际表达";三要明确重点国家重点地区,真正进入主流社会。打造"精彩江苏"文化品牌,必须坚持"走出去"与"引进来"两手抓。要坚持开放包容,广泛借鉴吸收国内外优秀文明成果,不断引进优秀的文化资源,以世界的精彩增加江苏的精彩。要进一步解放思想,适应新形势,尽快改变政府在文化"走出去"中唱"独角戏"的现状,推动文化艺术机构、民间组织积极参与国际文化交流活动,促进民间活动扮演重要角色。
[Abstract]:Cultural brand is a strong symbol of the obvious existence, representing the image and strength of a region and a country. Building a cultural brand is of great significance to enhance the soft power of culture and enhance the cohesion of the nation. It is more appropriate to generalize Jiangsu's culture with the general brand and characteristics of "wonderful Jiangsu". It is necessary to adhere to the combination of cultural exchange and value dissemination, and to strengthen the planning and promotion of Jiangsu's overall external cultural image. We should strive to spread "wonderful Jiangsu" to the world. To spread Jiangsu's excellence to the world, first, to create excellence based on inheritance; second, to pay attention to the "international expression of Jiangsu culture"; and third, to make clear key national key areas. To truly enter the mainstream society, to build a "wonderful Jiangsu" cultural brand, we must stick to both "going out" and "bringing in". We must adhere to openness and tolerance, extensively learn from and absorb the outstanding achievements of civilization at home and abroad, and constantly introduce excellent cultural resources. It is necessary to further emancipate the mind, adapt to the new situation, change as soon as possible the present situation of the government singing "monologue" in "going out" in culture, and promote cultural and artistic institutions. Civil society organizations actively participate in international cultural exchange activities and promote folk activities to play an important role.
【作者单位】：江苏省文化厅;
【分类号】：G127

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