城市智慧化品牌建设策略述论

发布时间：2018-03-08 02:15

本文选题：城市经营　切入点：智慧城市　出处：《中国名城》2016年11期 　论文类型：期刊论文

【摘要】：在经济新常态、新型城镇化等复合背景下,"经营城市"的理念、思维和策略,在城市治理中突显生命力。智慧城市,是我国城市转型升级、提质增效的必由之路,同时也是城市经营的新理念。当前,在引入该理念时,多数城市政府都在尝试将其品牌化,但因创新性和实效性等欠佳,成功实现城市品牌的较为有限。以智慧城市的品牌内涵与价值、国家试点概况、品牌化建设为案例,提出智慧城市品牌化的路径建议,以促进智慧城市成为城市发展的新动能与软实力。
[Abstract]:Under the background of the new normal economy and new urbanization, the concept, thinking and strategy of "managing city" are the only way to improve the quality and increase the efficiency of the city in our country. It is also a new concept of urban management. At present, when introducing the concept, most city governments are trying to brand it, but because of the lack of innovation and effectiveness, The successful realization of urban brand is relatively limited. Taking the brand connotation and value of intelligent city, national pilot situation, brand construction as a case, the paper puts forward some suggestions on the path of wisdom city brand. To promote the wisdom of the city to become a new momentum of urban development and soft power.
【作者单位】：中国城市科学研究会数字城市工程研究中心;
【分类号】：F299.2;F49

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