基于草木染的品牌服装设计研究

发布时间：2018-03-08 10:07

本文选题：草木染　切入点：品牌　出处：《东华大学》2017年硕士论文　论文类型：学位论文

【摘要】：草木染是我国从古代流传至今的精湛工艺,这种凝聚了几千年的劳动人民经验、智慧和传统文化的工艺技术的传承和现代性应用现状令人堪忧。当今,传统民族工艺文化对现代服装设计的发展起着重要作用,可持续发展的概念已经成为设计的一个重要价值导向,在这样的背景下,基于草木染的品牌服装设计具有较高的时尚价值、可持续性价值、文化价值和商业价值,品牌发展潜力较大。本文旨在针对当前该领域的研究空白处(草木染的现代性应用、草木染的文化传承意义、草木染对于中国本土时尚品牌的价值)进行调查、分析、研究,诠释相关概念,从品牌的角度出发,采用文献研究法、调查研究法、比较研究法、交叉学科研究法、归纳法等方法,研究基于草木染的品牌服装设计的应用现状、草木染品牌的文化理念、草木染品牌精神内涵的深化途径、禅宗美学思想对现代草木染品牌的启示和草木染品牌服装设计方法等内容。研究过程中,首先,本文通过调查研究,归纳了国内现有的草木染品牌存在的问题；其次,本文对草木染品牌的文化理念提出了可供参考的文化理念方向,即时尚文化理念与可持续文化理念；再者,本文提出了品牌内涵的深化途径,结合当代社会精神需求从中国禅宗美学思想中寻找设计启示,提出了发展品牌精神的三大要素；在此基础上,本文从面料与工艺、色彩、廓形、图案、辅料五大方面归纳和提炼了草木染品牌服装设计方法,为构造具备创新能力的草木染品牌提供借鉴方向。本文重点挖掘了现代服装设计语境下草木染的文化内涵,寻找草木染在品牌中的文化创新道路,围绕品牌服装发展,提出将草木染应用于服装设计的创新方法,有利于推动传统工艺的复兴和创新,有利于推动本土特色服装品牌的发展,为服装设计的多元化发展提出新方向,为时尚行业的可持续发展提供新思路,本研究同时具备理论意义和实践意义。
[Abstract]:Vegetation dyeing is a fine craft that has been passed down from ancient times to the present in our country. The present situation of inheritance and modernity application of technological technology of wisdom and traditional culture, which has condensed thousands of years of laboring people's experience, is worrisome. Traditional national craftsmanship culture plays an important role in the development of modern fashion design. The concept of sustainable development has become an important value orientation of design. Brand fashion design based on vegetation dyeing has high fashion value, sustainable value, cultural value and commercial value, and has great potential for brand development. To investigate, analyze, study and interpret the related concepts from the perspective of brand name, adopt the methods of literature research, investigation, comparison, etc. This paper studies the application status of brand clothing design based on plant and wood dyeing, the cultural concept of vegetation dyeing brand, and the way to deepen the connotation of brand spirit of plant and wood dyeing, such as interdiscipline research, induction and so on. The enlightenment of Zen aesthetic thought to modern plant dyeing brand and the clothing design method of grass and wood dyeing brand. In the course of the research, firstly, through investigation and research, this paper sums up the problems existing in the existing plant and wood dyeing brand in China; secondly, This paper puts forward the direction of cultural idea for reference, that is, fashion culture idea and sustainable culture idea. Furthermore, this paper puts forward the way to deepen the brand connotation. According to the spiritual demand of contemporary society, this paper finds out the inspiration of design from the Chinese Zen aesthetic thought, and puts forward three elements of developing brand spirit, on the basis of which, this paper discusses the material and technology, color, profile, pattern, etc. This paper summarizes and refines the design methods of vegetation dyeing brand clothing from five aspects, which provides a reference direction for constructing the brand with innovative ability. This paper focuses on excavating the cultural connotation of plant and wood dyeing in the context of modern fashion design. In order to promote the revival and innovation of traditional technology, this paper finds out the way of cultural innovation of vegetation dyeing in brand, and puts forward the innovative method of applying vegetation dyeing to clothing design around the development of brand clothing. It is beneficial to promote the development of local characteristic clothing brands, to put forward a new direction for the diversified development of fashion design, and to provide a new way of thinking for the sustainable development of fashion industry. This research has both theoretical and practical significance.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS941.2

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