提升中国汽车产业自主品牌国际竞争力对策研究

发布时间：2018-03-14 15:25

本文选题：汽车自主品牌　切入点：国际竞争力分析　出处：《吉林财经大学》2017年硕士论文　论文类型：学位论文

【摘要】：中国的汽车业经过60多年的发展,逐步从弱小的后发国家演变成汽车产业的新兴势力,近六、七年来,国内市场发展迅猛,连续保持销量世界第一,已经成为世界最大的汽车市场。随着中国汽车市场的蓬勃发展,问题也逐渐暴露出来,目前,虽然国内市场销量巨大,但是市场的大部分份额被合资品牌占据;在国际市场上,本土自主品牌汽车的出口同样遭遇困境。经过多年发展,尽管本土自主品牌车企取得了长足的进步,可是产品科技含量依然不足,缺乏国际竞争力。中国汽车产业的上升势头在全球一马当先,中国也成为名副其实的汽车大国,而中国欲实现从汽车大国到汽车强国的梦想,拥有卓越的自主品牌汽车是必要的基础,可以说,自主品牌车企肩负着中国实现汽车强国梦的重任。所以,纵然前路漫漫,荆棘遍布,中国的自主品牌汽车也必须克服重重难关,实现自己的昌盛和崛起。本文旨在综合国内外研究成果的基础上,对提升中国自主品牌汽车国际竞争力的对策进行更为深入和更具时效性的挖掘。目前自主品牌汽车的发展存在诸多问题:国内市场占有率偏低,难以动摇合资品牌的地位;整车技术薄弱,对外的依赖性强;企业规模较小难以实现规模效益;缺乏强势的自主品牌汽车,品牌效应低;产品科技含量不足,利润空间小;国际市场分布局限性大,缺乏品牌全球意识;传统汽车海外出口下滑严重,受区域经济波动影响较大等等。尽管“一带一路”战略实施为中国汽车进一步打开东盟区市场带来契机、比亚迪新能源汽车冉冉升起,但是本土自主品牌汽车国际竞争力不足的问题依然凸显,提高其国际竞争力成为当务之急。本文就以上问题主要采用SWOT模型进行较为全面、系统的分析、探究,并结合美国和印度的汽车产业发展经验,力求从国家、政府的帮扶政策、增强高科研和创新能力、加强品牌建设、发展新能源汽车和把握“一带一路”战略契机等方面找到提升中国自主品牌汽车国际竞争力的方法与建议。
[Abstract]:After more than 60 years of development, China's automobile industry has gradually evolved from a weak and developing country into a new force in the automobile industry. In the past six or seven years, the domestic market has developed rapidly, and the sales volume has continued to be the first in the world. It has become the world's largest auto market. With the rapid development of the Chinese auto market, the problems are gradually exposed. At present, although the domestic market sales are huge, the majority of the market share is occupied by the joint venture brands; in the international market, The export of home-grown cars has also encountered difficulties. After many years of development, despite the considerable progress made by local auto brands, the technology content of their products is still insufficient. Lack of international competitiveness. China's auto industry is on the rise in the world, and China has become a real automobile power, and China wants to realize its dream from a big automobile country to a big automobile power. It is necessary to have an excellent self-owned brand car. It can be said that independent brand car enterprises shoulder the important task of realizing China's dream of becoming a strong automobile power. So, even though the road ahead is long, there are many thorns. China's independent brand cars must overcome many difficulties and realize their own prosperity and rise. This paper aims at synthesizing the domestic and foreign research results. The countermeasures to improve the international competitiveness of China's independent brand cars are explored more deeply and in a more timely manner. At present, there are many problems in the development of autonomous brand cars: the domestic market share is low, it is difficult to shake the status of joint venture brands; The whole vehicle technology is weak, the external dependence is strong; the enterprise scale is small and difficult to realize the scale benefit; lacks the strong independent brand automobile, the brand effect is low; the product science and technology content is insufficient, the profit space is small; the international market distribution is limited, Lack of global brand awareness; the decline in overseas exports of traditional cars is serious, affected by regional economic fluctuations, and so on. Although the implementation of Belt and Road's strategy has brought opportunities for China's cars to further open up the ASEAN market, BYD's new energy vehicles are on the rise, but the problem of the lack of international competitiveness of local self-brand cars is still prominent. It is urgent to improve the international competitiveness of BYD. This paper mainly adopts SWOT model to carry out more comprehensive research on the above problems. Systematic analysis, exploration, and combined with the development experience of the automobile industry in the United States and India, we strive to strengthen the high scientific research and innovation ability and brand building from the national and government policies. To develop new energy vehicles and grasp the strategic opportunity of "Belt and Road" to find ways and suggestions to enhance the international competitiveness of China's independent brand cars.
【学位授予单位】：吉林财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F273.2

【参考文献】