基于品牌传播领域的信息图表设计

发布时间：2018-03-14 22:35

  本文选题：信息图表设计　切入点：品牌推广　出处：《设计》2016年07期 　论文类型：期刊论文

【摘要】：随着互联网技术的发展,信息传播的方式也从传统的纸媒扩大到了网络媒体。企业在进行品牌推广的时候会涉及到大量的信息,难以使消费者充分的理解与消化,利用信息图表设计,能够将品牌信息生动直观地展示给消费者,从而树立品牌形象。本文对信息图表设计在品牌推广中应用的商业价值进行了探讨,梳理和总结出品牌信息图表的设计原则,试图说明信息图表设计应用在品牌推广领域中为信息时代的趋势所向。
[Abstract]:With the development of Internet technology, the way of information dissemination has been expanded from traditional print media to network media. Enterprises will involve a large amount of information when promoting brand names, which makes it difficult for consumers to fully understand and digest. By using information chart design, brand information can be displayed vividly and intuitively to consumers, thus establishing brand image. This paper discusses the commercial value of information chart design in brand promotion. This paper summarizes the design principles of brand information chart, and tries to explain that the application of information chart design in the field of brand promotion is the trend of the information age.
【作者单位】： 湖北工业大学;
【分类号】：TB47
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本文编号：1613268