纪录片《品牌的奥秘》口译实践报告

发布时间：2018-03-16 17:37

本文选题：知识产权　切入点：品牌　出处：《辽宁大学》2017年硕士论文　论文类型：学位论文

【摘要】：世界上所有品牌的核心都是保护知识产权,品牌的成长是一个漫长的过程,品牌从无到有,从何汲取养分?从何获取动力?从何得到保护?在品牌建立的过程中,主要是社会、经济、法律等制度上的完善和支持,为品牌诞生和生长营造公平的竞争环境。本报告中译者以品牌名称的翻译为切入点,以纪录片《品牌的奥秘》为语料,进行了一次口译实践,并以实践过程中的交传表现为例,对中译英交替传译过程以及出现的问题进行列举分析并用文字如实地反映口译全过程。鉴于该节目在当前学术界和文化领域的影响力,译者在进行翻译过程中要考虑的因素需要具体而全面,查阅资料范围广泛,翻译有一定的难度。本实践报告将基于作者翻译实践经验,针对此类节目的翻译技巧等具体问题进行详细阐述和系统归纳,为同类题材的翻译编纂提供实践借鉴。本文由导论、正文和结论三部分组成。主要内容如下:第一部分是导论。导论部分主要介绍了纪录片《品牌的奥秘》的制作过程及对中国品牌打造的历史意义。第二部分是正文,由三部分组成:第一章主要介绍了任务描述。在本章中先介绍了《品牌的奥秘》口译实践背景、制作过程,表明选取其中的第一集《无价烙印》进行翻译实践的原因,以及介绍了交替传译中对议员的要求。第二章主要讨论了过程描述,分析了译前准备阶段在口译过程中的作用以及笔记、记忆、听力、语法等其他因素对这次口译产生的影响。之后介绍口译过程,以及对口译质量的监控。第三章主要讨论了案例分析,基本口译技巧顺译,意译的应用以及笔记符号的应用。最后本章谈论了有关错误分析以及紧急状况应对策略问题。最后一部分是总论,这部分主要对前面论述进行总结,并点出本文的主要目的,就是提高翻译质量。通过对整个口译过程分析整理,总结出值得借鉴的经验教训,对未来从事口译相关工作提供了宝贵的经验。
[Abstract]:The core of all brands in the world is to protect intellectual property, brand growth is a long process, brand from scratch, from where to draw nutrients? Where do you get motivation? From where? In the process of brand establishment, it is mainly the improvement and support of social, economic, legal and other systems to create a level playing field for the birth and growth of brand. In this report, the translator takes the translation of brand name as the starting point. Taking the documentary Mystery of Brand as the corpus, this paper carries out an interpretation practice, and takes the transmission performance in the process of practice as an example. This paper makes an enumeration and analysis of the process and problems of Chinese to English consecutive interpretation and gives a truthful picture of the whole process of interpretation in words. In view of the influence of the program in the current academic and cultural fields, The factors to be taken into account by the translator in the process of translation should be specific and comprehensive, the scope of reference is wide, and translation is difficult. This practical report will be based on the author's practical experience in translation. The translation skills of such programs are elaborated and systematically summarized to provide practical reference for the translation compilation of similar subjects. The main contents are as follows: the first part is an introduction. The introduction mainly introduces the production process of the documentary "Mystery of Brand" and its historical significance to Chinese brand building. The second part is the text. It is composed of three parts: the first chapter mainly introduces the task description. In this chapter, we first introduce the background of interpretation practice and the production process of the Mystery of Brand, and show the reason why we choose the first episode of "Invalescent imprint" for translation practice. The second chapter mainly discusses the process description, analyzes the role of the pre-translation preparation stage in the interpretation process and notes, memory, listening. The influence of grammar and other factors on this interpretation is introduced. The process of interpretation and the monitoring of interpretation quality are introduced. Chapter three mainly discusses the case study, basic interpretation skills and translation. The application of free translation and the use of note-taking symbols. Finally, this chapter discusses the problems of error analysis and emergency response strategies. The last part is an overview, which summarizes the previous discussion and points out the main purpose of this paper. It is to improve the quality of translation. Through the analysis and collation of the whole process of interpretation, the author sums up the lessons worth learning and provides valuable experience for the future work related to interpretation.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H315.9

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