品牌展览会中视觉识别系统的研究

发布时间：2018-03-21 00:09

本文选题：视觉识别系统　切入点：品牌　出处：《青岛大学》2017年硕士论文　论文类型：学位论文

【摘要】：本论文在撰写过程中试图研究的主要内容是通过了解现如今视觉识别设计在各类品牌展览会中的实践运用情况,对其在展会中使用时出现的利弊、意义以及发展趋势予以分析,力求达到更加全面地阐述视觉识别系统与品牌展览会之间的关系。并从视觉识别设计在当今品牌展览会中具体实际的运用方面进行深入研究,总结出一套优秀的视觉识别设计在品牌展览会中所能够使用的理论、方法和原则,从而更好地构建出对参展者信息的传播和观展者信息的接受。该领域的研究也有利于加强我国现代品牌展览会的影响力及地位,提升我国现代品牌展览会在国际竞争中的“软实力”。视觉识别设计作为当今经济发展战略手段中的一个重要组成部分已经得到了广泛的认同,而就当前的研究现状而言,其多被运用于企业的形象视觉识别系统。因此本论文拟要解决的主要问题是通过收集关于现今国内外各大优秀的品牌展览会所实际运用的视觉识别设计的相关历史资料与发展现状,综合各个方面进行比较分析,从而剖析出视觉识别设计在中国现代品牌展览会中所面临的问题及存在的不足之处,从而提出相应的解决方案,使未来展览中所投放的视觉形象的相关设计作品在推广力度上达到理想效果,提升现代品牌展览会的总体影响力,为中国现代展览会树立一个拥有国际影响力的形象品牌。
[Abstract]:The main content of this thesis is to analyze the advantages and disadvantages, significance and development trend of visual identification design in various brand exhibitions. To achieve a more comprehensive description of the relationship between the visual identification system and brand exhibitions, and from the visual recognition design in today's brand exhibitions in the specific application of in-depth research, Summing up a set of theories, methods and principles that can be used by an excellent visual identification design in the brand exhibition, In order to better construct the dissemination of exhibitors' information and the acceptance of exhibitors' information, the research in this field is also conducive to strengthening the influence and status of China's modern brand exhibitions. Enhancing the "soft Power" of Modern Brand Exhibition in China in the International Competition. As an important part of the strategic means of economic development nowadays, visual recognition design has been widely recognized, and as far as the current research situation is concerned, The main problem of this paper is to collect the relevant calendars about the visual recognition design used by the outstanding brand exhibitions at home and abroad. Historical data and current situation of Development, Synthesizing each aspect carries on the comparative analysis, thus analyzes the vision identification design in the Chinese modern brand exhibition to face the question and the existence insufficiency, thus proposes the corresponding solution, So that the future exhibition of visual image related design works in the promotion of the desired results, to enhance the overall impact of modern brand exhibitions, for China's modern exhibitions to establish an international impact of the image brand.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

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