紫薇花艺品牌形象创新设计

发布时间：2018-03-27 04:52

本文选题：紫薇花艺　切入点：品牌创新　出处：《安徽大学》2017年硕士论文

【摘要】：随着生活水平的提高,人们对品牌的认可度和需求量也在逐步提升,品牌形象的好坏以及辨识度关乎着该品牌的顾客认可度和需求量。花艺品牌是后起之秀,由于人们对花艺的需求递增以及审美度的提高,花艺品牌处于供不应求的形势,而仅有的几类花艺品牌的品牌形象也并不符合消费者的品牌追求,所以本文以花艺品牌形象创新设计为研究对象,通过对相关文献查阅、深入研究国内外花艺品牌设计的基础上,以紫薇花艺品牌设计实例展开调查研究发现,当代品牌形象创新设计存在着诸多问题。品牌形象创新设计以什么为设计特征?设计语言又有哪些?社会文化发生了深刻变化,那品牌形象设计又如何创新?新时代的影子每天都在大步迈进,品牌形象设计早已不在是简单、肤浅的表面设计,应与当代的社会背景,政治、文化、经济、新潮有着深层的内在关系而进行创新性设计。在当今的市场竞争中,随着竞争的加剧,具有较强的品牌竞争力已成为现代企业规避风暴的经济浪潮。品牌是对企业外部形象和内部精神的全面反映,它不仅代表着品牌的货物质量和服务态度,更是作为消费者和企业两者的链接纽带。作者在研究本文课题时,参照中国知网的数据对品牌创新和花艺品牌进行对比分析。本文旨在考察花艺品牌的形象设计以及分析国内外现存在的花艺品牌设计的优势及弊端,并对紫薇花艺实例进行创新性、现代性品牌设计,分析品牌设计所带来的市场效益;剖析花艺品牌成长现状以及含有的残留状况;分析品牌形象设计退化的缘由及影响;归纳品牌形象创新的特征和类别;分析形象创新的思路和发展阶段;对比分析国内两大花艺品牌的设计语言及时代变化后的转变方案;以及具体到紫薇花艺品牌形象创新设计的案例分析。识别系统的创新,系统化,前瞻性,综合性,战略性和艺术性的沟通过程,被提出针对快速变化的时代的品牌认知和形象设计要求,我们看到今天是世界上最优秀的设计师之一,不仅是一个传统的产品或平面设计师,他们认为和工作了很多时间已经扩展到设计更多的外部领域和品牌战略水平。品牌形象的老化问题只有找出退化的根本原因,是产品与时俱进,不断革新彩能确保该产品部淡出大众的视线。在这方面,则更需要当代设计师的创新思维、眼光和实践操作,这对设计师来说是一大设计难题,只有将该难题解决,才能使我国的品牌形象老化问题从根本上解决。
[Abstract]:With the improvement of living standards, people demand for brand recognition and quantity are also gradually improve, brand image quality and the recognition about the brand recognition and customer demand. Flower brand is the demand of the bright younger generation, because of the increasing and improve the aesthetic degree of flower, flower brand in short supply situation. And several kinds of Flower brand only brand image is not in line with the pursuit of consumer brands, so the flower brand image innovation design as the research object, through access to relevant literature, makes researches on Flower brand design, brand design research with practical examples of crape myrtle floral, contemporary brand image design innovation a lot of problems. What is the creative design of brand image design features? What are the design language? Has undergone profound changes of social culture, the Brand image design and how to innovate? A new era of shadow every day in stride, brand image design has long been in the design is simple, superficial, and contemporary social background, politics, economy, culture, fashion with relationship between deep and innovative design. In today's market competition, with the competition, has a strong brand competitiveness has become the modern enterprises to avoid the storm of economic tide. The brand is the comprehensive reflection of the enterprise external image and internal spirit, it not only represents the brand quality of the goods and service attitude, as both consumers and businesses linked bonds. The author in the study of this topic. According to China HowNet data on brand innovation and brand flower were analyzed. This paper aims to study the floral brand image design and analysis of the domestic and foreign existing flower craft card design The advantages and disadvantages, and the innovation of modern flower Ziwei example, brand design, brand design analysis brings market efficiency; analysis of floral brand growth status and contain residual status; analysis of reason and influence of brand image design and brand image degradation; summed up the characteristics and categories of innovative ideas and innovation; image analysis the stage of development; analysis of transformation design language and the changes of the times the two major domestic brands after the floral contrast; and the specific to the brand image of the innovative design of the crape myrtle flower case analysis. The recognition system innovation, systematic, forward-looking, comprehensive, strategic and artistic communication process, proposed brand image design requirements in the era of rapid change, we see today is one of the world's most excellent designers, not only is a traditional product or graphic designer, they think And a lot of time has been extended to design more external field and brand strategy. The brand image of the aging problem only to find out the root causes of degradation products, is to keep pace with the times, innovation can ensure that the products of color fade out of the public eye. In this aspect, it needs more and more contemporary designer's creative thinking, vision and practice this is a big problem, the design of a designer, only the problem, to make our brand aging fundamentally solve the problem.

【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F273.2

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