关于城市品牌与在电影中城市形象的研究

发布时间：2018-03-28 10:35

本文选题：城市品牌　切入点：城市形象　出处：《同济大学》2008年硕士论文

【摘要】： 超越技术和情报,“文化力量”赋予面临世界化的现代城市新的变化。因此现代社会新文脉——大众媒体的作用受到越来越大的关注。世界的城市争先恐后开发跟其它城市不同的城市品牌的同时,通过多种媒介给世界介绍和宣传“城市文化”。电影,作为一个具有特殊再现能力的媒介,多方位反映了城市的时代性、历史性、政治性等城市文化。同时作为具备市场性和艺术性的商品给城市传达多元的情报和经验。本研究以这样的脉络为基础,把理论的焦点放在了城市品牌形象的构成要素和特征上。通过案例研究对城市品牌、品牌形象和城市形象之间的关系和效果进行了综合研究,最终试图提出真正的城市品牌和城市品牌形象的发展方向.因此选定了东西方各三个对象城市(西方——纽约/巴黎/罗马,东方——香港/东京/首尔),研究了各城市的现况,分析了在电影中反映的城市形象。通过6个城市的案例分析能得出关于城市、城市品牌和城市品牌形象的关系和特征的如下事实。城市空间起因于城市的根本特性。通过媒介形成的城市形象大大依存于空间所包含的视觉要素。但这样的城市形象只有在对城市的直接或间接的反复体验和对城市文化的理解为背景的时候,才会被认知和认定为城市品牌形象。同时城市形象的认知效果跟城市的根本力量有很大的关系。最为重要的是只有当城市品牌、城市形象和现实中的城市都以城市的根本特性为基础的时候,才能对城市发展做出贡献。纵览分析过程可以知道每个城市在分析对象的多样性和城市品牌发展情况等方面有很大差别。特别是东方城市因各种原因没能摆脱相对的劣势。如纽约,像明显丰富的分析资料一样,通过既多元、又跟现实有密切关系的形象,对城市品牌的彻头彻尾的管理等来对城市发展做出了贡献。本研究是为这样的计划和实践服务的实证研究中的一个。通过新的视角,试图对现代城市脉络进行分析。并超越了对城市推销和城市品牌的先前研究,对以后多样研究提供了方法论的接近视角,这一点上,它具有自己的意义。
[Abstract]:Beyond technology and intelligence, "cultural power" has given new changes to modern cities facing globalization. Therefore, the role of mass media in modern society has attracted more and more attention. The cities of the world are scrambling to develop with them. It's different city brands at the same time, The film, as a medium with special ability to reproduce, reflects the times and history of the city in many ways. Political and other urban culture. At the same time as a marketable and artistic goods to the city to convey a variety of information and experience. Based on this context, this study focuses on the elements and characteristics of urban brand image. Through the case study, the relationship and effect of urban brand, brand image and urban image are comprehensively studied. Finally trying to propose the development direction of the real city brand and the city brand image. Therefore, three cities of east and west (West-New York / Paris / Rome, East-Hong Kong / Tokyo / Seoul) were selected to study the present situation of each city. The image of the city reflected in the film is analyzed. From the case studies of six cities, The following facts about the relationship and characteristics between city brand and city brand image. Urban space originates from the fundamental characteristics of the city. The image of a city formed through the media is greatly dependent on the visual elements contained in space. But such a city. The image of the city is only in the context of the repeated experience of the city directly or indirectly and the understanding of the city culture. At the same time, the cognitive effect of the city image has a lot to do with the fundamental power of the city. The most important thing is that only when the city brand, Only when the image of the city and the real city are based on the basic characteristics of the city can it contribute to the development of the city. An overview of the analysis process shows that each city is very different in terms of the diversity of its subjects and the development of its brands. In particular, eastern cities are unable to escape their relative disadvantages for a variety of reasons, such as New York, Like the obvious abundant analysis data, it contributes to the development of the city through the image of multiple and closely related with the reality, and the thorough management of the city brand. This study is one of the empirical studies that serve such plans and practices. Through a new perspective, this study attempts to analyze the context of modern cities and goes beyond previous studies of city marketing and city brands. It has its own significance in providing a methodological approach to the various studies in the future.
【学位授予单位】：同济大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F290

【引证文献】