驱动品牌经济发展的制度框架与政策建议

发布时间：2018-03-29 23:10

  本文选题：品牌经济　切入点：制度框架　出处：《社会科学》2015年04期

【摘要】：经过30多年的快速发展,中国已经跃然成为全球第二大经济体,多项总量经济指标位列全球第一。然而,在要素全球流动的时代里,品牌及品牌经济的发展水平正在成为衡量各国经济软实力的重要标准。恰恰是在这个问题上,中国距离西方发达国家还有很大的差距。从根源上讲,有效制度的缺失是导致品牌经济持续发展不前的根本原因。基于此,本文尝试从品牌经济与制度的关系入手,重点讨论影响和决定品牌经济发展的制度要素;并结合中国实际,提出促进品牌经济发展的建议。
[Abstract]:After more than 30 years of rapid development, China has become the second largest economy in the world, with a number of gross economic indicators ranking first in the world. However, in the era of global flow of elements, The development level of brand and brand economy is becoming an important criterion for measuring the economic soft power of various countries. It is precisely on this issue that China still has a long way to go from the western developed countries. From the root of this point of view, The absence of effective system is the fundamental reason leading to the sustained development of brand economy. Based on this, this paper tries to discuss the institutional elements that influence and determine the development of brand economy from the perspective of the relationship between brand economy and institution, and combines with the reality of China. Put forward the suggestion of promoting the development of brand economy.
【作者单位】： 上海社会科学院;
【分类号】：F273.2
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本文编号：1683266