用思想铸就品牌——关于打造广播新闻评论类节目的思考

发布时间：2018-04-02 19:21

  本文选题：思想　切入点：铸就　出处：《中国广播电视学刊》2013年03期

【摘要】：正新闻评论是新闻传播的旗帜和灵魂。随着传播方式的多元化,各媒体也从信息之争转向观点之争,一时间,与之相呼应的各种评论类节目应运而生。广播新闻评论类节目要想在竞争激烈的同类节目中突出重围,能否体现出独特的思路,传达出深遂的思想是关键。思想,是铸就新闻评论品牌最有效的利器,是体现思辨力量的精髓。一、"三感"引领彰显思想的力量所谓"三感",指的是敏感、情感和质感。敏感,指的是新闻评论节目编辑记者主持人所必须具备的新闻敏感,这是做好新闻评论节目的基础。情感,指的是从业人员对节目中投入的浓烈的思想感情,这是做好评论节目的保证。
[Abstract]:Positive news commentary is the banner and soul of news communication.With the diversification of communication methods, the media also changed from the debate of information to the argument of point of view. At one time, various kinds of commentary programs came into being.If a broadcast news commentary program wants to break out of the tight circle in the same kind of programs with fierce competition, it is the key to embody a unique way of thinking and convey the thought of deep accomplishment.Thought is the most effective weapon to cast the brand of news commentary and the essence of reflecting speculative power.First, the "three senses" lead to the power of thought. The so-called "three senses" refer to sensitivity, emotion and texture.Sensitivity refers to the news sensitivity that a news commentator must possess, which is the basis of a good news commentary program.Emotion refers to the strong thoughts and feelings that practitioners put into the program, which is the guarantee of making a good comment program.
【作者单位】： 河南人民广播电台;
【分类号】：G222
，

本文编号：1701757