徽茶品牌建设与创新研究

发布时间：2018-04-03 05:22

  本文选题：品牌　切入点：广告　出处：《湖南城市学院学报(自然科学版)》2016年05期

【摘要】：本文是从品牌和品牌广告的方面讲述了徽茶产业的发展以及品牌广告运用中的创新,详细介绍了什么是品牌以及什么是品牌广告,阐明了广告在品牌形象建立中的重要性和优秀品牌对一个企业的发展的重要性。本文还介绍了一些成功的徽茶品牌以及这些徽茶品牌广告。一直以来,安徽作为一个产茶大省,其茶产业却并不是相应的壮大。其中,没有重视品牌以及品牌广告的作用或许是主要原因之一。希望通过本文能让人们重视到优秀品牌,以及品牌广告对企业发展壮大的重要性。
[Abstract]:This paper describes the development of Huizhou tea industry and the innovation in brand advertising from the aspects of brand and brand advertising, and introduces in detail what is brand and what is brand advertising.This paper expounds the importance of advertising in the establishment of brand image and the importance of excellent brand to the development of an enterprise.This article also introduces some successful Huizhou tea brand and these Huizhou tea brand advertisement.All along, Anhui as a tea-producing province, its tea industry is not the corresponding expansion.Among them, do not attach importance to brand and the role of brand advertising may be one of the main reasons.Through this article, we hope to make people attach importance to excellent brands and the importance of brand advertising to the development of enterprises.
【作者单位】： 皖西学院;
【基金】：安徽省优秀青年人才重点项目(项目编号:2013SQRWD59ZD)
【分类号】：F426.82;F273.2
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本文编号：1703815