自媒体时代电网企业的品牌管理与传播策略

发布时间：2018-04-10 11:11

  本文选题：自媒体 + 企业品牌　；参考：《企业改革与管理》2016年22期

【摘要】：2010年以前,国有企业的宣传主要通过报纸、广播、电视等传统媒体来开展,其传播特点是单向式的,同时传播速度缓慢,限制了信息传递的时效性。在央企外部舆论环境亟待改善的今天,改变国企与生俱来的垄断低效形象刻不容缓。所幸,自媒体,特别是微博微信横空出世,为企业品牌传播路径提供了新的可能。本文试图论述自媒体时代电网企业品牌管理与传播策略,探讨如何进一步做好企业品牌管理。
[Abstract]:Before 2010, the propaganda of state-owned enterprises was mainly carried out through the traditional media such as newspaper, radio, television and so on. Its communication characteristic is one-way, and the speed of communication is slow, which limits the timeliness of information transmission.Today, when the external public opinion environment of central enterprises needs to be improved, it is urgent to change the inherent monopoly inefficiency image of state-owned enterprises.Fortunately, since the emergence of the media, especially Weibo WeChat, for corporate brand communication path to provide new possibilities.This paper attempts to discuss the strategy of brand management and communication of power grid enterprises in the era of self-media, and discuss how to further improve the brand management of enterprises.
【作者单位】： 中国南方电网深圳供电局有限公司新闻中心;
【分类号】：F426.61;F273.2
，

本文编号：1730949