《江南话语》:十年潜心塑造品牌

发布时间：2018-04-11 09:18

  本文选题：江南话语 + 十年　； 参考：《中国广播电视学刊》2013年03期

【摘要】：正2001年,宁波电视台拨出专项经费,组建专门团队,创建了电视文化栏目——《江南话语》。栏目以"弘扬中国传统文化、推广民族文化、宣传本地文化"为宗旨,以"引领先进文化、抵制低俗文化、坚守高雅文化、倡导精品文化"为己任,用"影像志"形式,纪录、整理、发掘、传播以宁波为起点的浙东文化,向外延伸至吴越文化,再至江南文化。江南,山明水秀,文教发达,美丽富庶。自古以来一直是中华文明历史中不可或缺的组成部分,在中华文化中有着独特、灿烂的地位。江南文化是一种意境文化,一种诗情文化,一种画意文化,一种韵味文化,一种秀美文化。
[Abstract]:In 2001, Ningbo TV set aside special funds, set up a special team, created a TV cultural column-Jiangnan discourse.The column aims at "carrying forward Chinese traditional culture, popularizing national culture and publicizing local culture", taking "leading advanced culture, resisting vulgar culture, adhering to elegant culture and advocating fine culture" as its mission, using the form of "image chronicle" to record,The culture of east Zhejiang, which starts from Ningbo, extends to Wuyue culture and Jiangnan culture.South of the Yangtze River, beautiful and prosperous, cultural and educational development.Since ancient times, China has been an indispensable part of the history of civilization, in the Chinese culture has a unique, brilliant position.Jiangnan culture is a kind of artistic conception culture, a poetic culture, a pictorial culture, a lasting appeal culture, a beautiful culture.
【作者单位】： 宁波广电集团广播电视专题部;
【分类号】：G222
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本文编号：1735380