社交网络的人际传播与品牌整合传播

发布时间：2018-04-12 06:56

本文选题：人际传播 + 大众传播　；参考：《青年记者》2013年29期

【摘要】：正社交网络(SNS:Social Network Service)即为社会化网络服务,包括独立SNS(如Facebook、人人网等)、微博、博客、微信等。社交网络作为大众信息共享的社交平台,每天都传输着大量的网络用户的共享文件。美国心理学家米格兰姆曾提出社会学中的"六度分隔"理论,认为一个人最多通过六个人就能够认识任何一个陌生人,即以认识朋友的朋友为基础,可以扩展自己的人脉。①通过聚合产生效应,通过互动与分享,形成舆论,各类社交网站逐渐
[Abstract]:Social networking site SNS: social Network Service is a social network service, including independent SNS (such as Facebook, Renren, etc.), Weibo, blog, WeChat, etc.As a social platform for mass information sharing, social networks transmit a large number of shared files of network users every day.The American psychologist Migram has put forward the theory of "six degrees of separation" in sociology, which holds that a person can meet any stranger through up to six people, that is, based on a friend who knows a friend.You can expand your network by aggregating, through interaction and sharing, forming public opinion, social networking sites of all kinds gradually
【作者单位】：北京服装学院;中国传媒大学;
【分类号】：G206

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