国内主要动画电影制作企业及其品牌策略分析

发布时间：2018-04-12 22:11

本文选题：动画片 + 电影市场　；参考：《当代电影》2013年09期

【摘要】：正尽管国内电影业的重新兴起可以追溯到本世纪初,但很长一段时间内,国内动画电影并没有与产业的大发展同步。这期间,从事动画电影制作的企业只有中影动画制作分公司和上海美术电影制片厂等寥寥几个,而且产量极其有限。这种情况一直持续到本世纪第一个十年快结束——2008年,"广东原创动力"、"上海炫动"和"北京优扬传媒"等联
[Abstract]:Although the resurgence of domestic film industry can be traced back to the beginning of this century, for a long time, domestic animation films have not kept pace with the great development of the industry.During this period, only a few companies engaged in animation production, such as China Film Animation Branch and Shanghai Fine Arts Film Studio, with very limited production.The situation continued until the end of the first decade of the century-in 2008, links such as "Guangdong original Power", "Shanghai Shining" and "Beijing Youyang Media"
【作者单位】：《综艺报》电影版;《综艺报》;
【分类号】：J954

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