汽车品牌造型风格的语义获取与表达

发布时间：2018-04-13 04:19

本文选题：品牌风格语义 + 语义抽取　；参考：《包装工程》2013年10期

【摘要】：以上汽通用五菱品牌为载体,通过品牌认知调研和统计分析方法,研究汽车品牌造型风格的语义获取与表达。将造型风格划分为基于视觉的物理特征和基于认知的造型语义,提出品牌造型风格语义作为品牌风格形成的文本语法,品牌造型风格通过词语实现概念化、规范化。研究在基于统计的面向设计物语义抽取的基础上,通过文本分块和结构化的语义表征,获取和表征五菱品牌风格语义,并对五菱品牌风格及其造型意向的语义词进行聚类和语义解释,建立了五菱品牌语义词库。
[Abstract]:Taking SAIC General Wuling brand as the carrier, this paper studies the semantic acquisition and expression of automobile brand modeling style through brand cognition investigation and statistical analysis.The modeling style is divided into physical features based on vision and modeling semantics based on cognition. It is proposed that the semantic of brand modeling style is the text grammar formed by brand style, and brand modeling style is conceptualized and standardized through words.On the basis of statistical design oriented semantic extraction, this paper obtains and represents Wuling brand style semantics through text partitioning and structured semantic representation.The semantic words of Wuling brand style and its modeling intention are clustered and explained, and the semantic lexicon of Wuling brand is established.
【作者单位】：湖南大学汽车车身先进设计制造国家重点实验室;湖南大学;
【基金】：973项目(2010CB328001)
【分类号】：U462;TP391.1

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