品牌服装企业以审美化为框架的组织制品研究

发布时间：2018-04-13 20:47

本文选题：品牌服装企业 + 企业审美化　；参考：《华侨大学》2011年博士论文

【摘要】：本研究结合了西方理论界关于对“企业审美化”命题及其延伸出的“组织制品”研究的关注趋势与我国品牌服装企业的发展现状,尝试以审美化的视角来考虑品牌服装企业的品牌建设和产业升级问题。本文以企业审美化作为基本的研究框架,以企业审美化的具体实现载体——组织制品作为基本的研究单元;通过梳理借鉴并总结分析现有的文献,提出在企业审美化框架下的组织制品在企业中的作用机理,并得出其基本分类;以大量的实际调查和研究,对品牌服装企业中关键的组织制品进行识别,同时对识别结果进行实证分析,从而得出一个较为完整的品牌服装企业在审美化框架下的组织制品体系。同时,本文还分析品牌服装企业不同的品牌定位对其审美化的要求,并在此基础上结合大量实际案例对品牌服装企业在审美化框架下的组织制品体系进行综合应用分析,得出实际操作建议。本研究实现了五个关键的创新点:首次在我国的企业管理学界引入企业审美化的研究框架;首次在我国企业管理研究中将组织制品作为研究的主体对象进行系统研究;首次从理论上对以审美化为框架的组织制品在企业中的作用机理进行一个全面的分析;首次通过理论分析与实证分析相结合的方法得出一个品牌服装企业以审美化为框架的关键组织制品体系,并且由此延伸出相关的一系列理论观点与实际管理操作建议;首次在针对品牌定位的分析中明确引入“公司品牌定位”。
[Abstract]:This study combines the attention trend of the western theoretical circle on the proposition of "enterprise aesthetic" and its extension of "organizational products" and the development situation of our country's brand clothing enterprises.This paper attempts to consider the brand construction and industrial upgrading of brand clothing enterprises from the perspective of aesthetic appreciation.This article takes the enterprise aesthetic as the basic research frame, takes the concrete realization carrier of the enterprise aesthetic as the basic research unit, through combing and summing up and analyzing the existing literature,This paper puts forward the function mechanism of organizational products in enterprises under the framework of enterprise aesthetic, and obtains its basic classification, and identifies the key organizational products in brand clothing enterprises by a large number of actual investigation and research.At the same time, an empirical analysis of the identification results is carried out to obtain a relatively complete organizational product system of brand clothing enterprises under the framework of aestheticization.At the same time, this paper also analyzes the aesthetic requirements of different brand positioning of brand clothing enterprises, and on this basis, combined with a large number of practical cases of brand clothing enterprises under the framework of aesthetic organization products system comprehensive application analysis.Come up with practical operation suggestions.Five key innovation points are realized in this study: the first time to introduce the research framework of enterprise aesthetics in the field of business management in China, the first time to systematically study organizational products as the main object of study in the research of business management in China;For the first time, it makes a comprehensive analysis on the function mechanism of the organizational products in the enterprise, which is based on the framework of aesthetic appreciation for the first time.Through the combination of theoretical analysis and empirical analysis for the first time, a brand clothing enterprise to aestheticize as the framework of the key organizational products system, and thus extends a series of related theoretical views and practical management recommendations;For the first time in the analysis of brand positioning, the introduction of "corporate brand positioning."
【学位授予单位】：华侨大学
【学位级别】：博士
【学位授予年份】：2011
【分类号】：F273.2;F426.86

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