组织协作、企业创新与自主品牌成长

发布时间：2018-04-20 19:54

本文选题：品牌成长 + 知识研发　；参考：《预测》2015年05期

【摘要】：本文借鉴创新价值链理论,将企业创新到品牌成长的价值转化过程分解为企业知识研发、知识转化、品牌成长三个环节,构建一个有调节的中介模型,利用2005~2013年28省市的面板数据,分析组织协作情境下企业创新与品牌成长间的链接机制。研究发现,企业知识研发对品牌成长有一定促进作用;企业知识转化在知识研发对品牌成长的影响中起部分中介作用;同时,中介过程的前后路径均受到组织协作的正向调节,且对后半路径的调节作用相对较大;不同形式的组织协作其调节效应存在差异。
[Abstract]:Based on the innovation value chain theory, this paper decomposes the process of value transformation from enterprise innovation to brand growth into three links: enterprise knowledge research and development, knowledge transformation and brand growth, and constructs a regulated intermediary model. Based on the panel data of 28 provinces and cities from 2005 to 2013, this paper analyzes the linkage mechanism between enterprise innovation and brand growth in the context of organizational collaboration. It is found that enterprise knowledge R & D promotes brand growth to some extent; knowledge transfer plays a part of intermediary role in the influence of knowledge R & D on brand growth; at the same time, the front and rear paths of intermediary process are positively regulated by organizational cooperation. And the regulation effect of the latter half path is relatively big, and the regulation effect of different forms of organization cooperation is different.
【作者单位】：南京大学商学院;安徽工业大学商学院;
【基金】：国家社会科学基金资助项目(12CGL013) 教育部人文社会科学规划资助项目(13YJC630119) 安徽省教育厅人文社会科学重点资助项目(SK2013A034) 安徽省哲学社会科学规划资助项目(AHSKQ2014D15)
【分类号】：F273.1;F273.2

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