Logo在品牌服装中的视觉识别性研究

发布时间：2018-04-23 21:25

本文选题：logo + 品牌　；参考：《青岛大学》2008年硕士论文

【摘要】： 本文以研究品牌文化为基础,以logo的特性与品牌识别(策划)理论为依据,通过调查分析目前国内外品牌服装现状以及发展趋势,对“logo的特性”、“品牌的个性论”、“logo的品牌识别功效”以及“logo在服装中的应用”等方面进行了理论阐述。将logo与品牌服装相结合,对logo在品牌服装、服饰中的视觉识别系统中的应用进行了探讨,并尝试将品牌服装中logo的视觉识别理论进行了探索与界定。分析阐述品牌与logo,表明研究logo的重要性。品牌需要logo,logo是品牌价值最直接的体现,也是建立品牌识别,树立品牌形象,强化品牌个性的重要视觉识别要素,是品牌重要的表现形式。logo需要品牌,品牌是logo的载体,logo的特性通过品牌价值及品牌风格所体现。个性鲜明的品牌识别系统,是品牌形象资产的一部分,是消费者对品牌的第一形象,第一概念,也是品牌能在众多同类产品中能够一眼就被识别的清晰面孔。因此,通过对不同风格的服装logo设计应用的研究,探讨了如何建立一个能够强化品牌个性、形成品牌识别并提升品牌服装与logo的价值,达到有效提高品牌服装的认知度的logo体系。从而树立并保持对品牌服装综合品质的认知感和认同感。通过分析logo与品牌形象的美学特点以及在产品中的应用与延伸,阐述logo在服装、服饰设计中的艺术价值。对logo在服装中的视觉识别理论进行系统或规范化的界定。logo是构成品牌识别系统的重要组成部分,是服装行业发展的必然需求。如何建立与服装风格相吻合的logo体系是品牌服装能否强化其个性,突出品牌优势,是在当今市场增强竞争力的关键。
[Abstract]:Based on the research of brand culture and the characteristics of logo and the theory of brand identification (planning), this paper analyzes the current situation and development trend of domestic and foreign brand clothing through investigation and analysis, and analyzes the characteristics of logo and the theory of brand individuality. This paper expounds the effect of logo brand identification and the application of logo in clothing. Combining logo with brand clothing, this paper discusses the application of logo in the visual recognition system of brand clothing and clothing, and attempts to explore and define the theory of visual recognition of logo in brand clothing. Analyzing and expounding brand and logo. shows the importance of studying logo. Brand needs logoon logo is the most direct embodiment of brand value, it is also an important visual identification element to establish brand identification, establish brand image and strengthen brand personality. Brand is the carrier of logo logo characteristics through brand value and brand style. The distinctive brand recognition system is a part of the brand image assets, is the first image of the brand, the first concept, and the clear face that the brand can be recognized at one glance in many similar products. Therefore, through the research on the design and application of different styles of clothing logo, this paper discusses how to establish a brand identity that can strengthen brand personality, form brand recognition and enhance the value of brand clothing and logo. To achieve an effective brand clothing awareness of the logo system. In order to establish and maintain the brand clothing comprehensive quality awareness and identity. By analyzing the aesthetic characteristics of logo and brand image, as well as the application and extension of logo in products, this paper expounds the artistic value of logo in clothing and clothing design. A systematic or standardized definition of the visual recognition theory of logo in clothing. Logo is an important part of the brand identification system and an inevitable requirement for the development of garment industry. How to establish a logo system consistent with the style of clothing is the key to enhance the competitiveness of brand clothing in the market.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F273.2;F407.86

【引证文献】