试论中国卡通品牌的发展与前景

发布时间：2018-04-27 11:05

本文选题：卡通文化 + 卡通艺术　；参考：《天津美术学院》2008年硕士论文

【摘要】： 本文的研究目的是针对我国卡通品牌开发及其市场运行现状、存在的问题和发展前景进行研究,力求为了我国卡通品牌的发展提供一些有益的见解和认识。文章从卡通文化、卡通艺术和卡通品牌三个层面展开,以卡通文化和卡通艺术发展的历史为基础,分析了卡通品牌的特点以及其卡通品牌的形成和发展规律,同时有针对性地对中、外卡通品牌发展进行了多方面的分析和比较,分别从卡通文化和卡通艺术发展的基础性因素,及与卡通品牌发展相互关系上进行了分析;并从思想观念、设计创新、运行体系、运做模式以及受众、人才、市场机制和知识产权保护等方面进行了较为深入的探索;发现中国卡通品牌和市场发展落后状态的原因和症结,寻觅有效对策,预测了中国卡通品牌的发展前景。愿该研究将有利于我国卡通品牌的发展,提升国际市场的竞争力。
[Abstract]:The purpose of this paper is to study the current situation, existing problems and development prospects of cartoon brand development and its market operation in China, in order to provide some useful opinions and understanding for the development of cartoon brand in China. Based on the history of cartoon culture, cartoon art and cartoon brand, this paper analyzes the characteristics of cartoon brand and the formation and development law of cartoon brand. At the same time, it analyzes and compares the development of Chinese and foreign cartoon brands from many aspects, respectively from the basic factors of cartoon culture and cartoon art development, and the relationship between cartoon brand development and cartoon brand development. Design innovation, operation system, operation mode, audience, talent, market mechanism and intellectual property protection are explored in depth, and the reasons and sticking points of the backward state of Chinese cartoon brand and market development are found. Looking for effective countermeasures, forecast the development prospect of Chinese cartoon brand. I hope the research will be conducive to the development of Chinese cartoon brands and enhance the competitiveness of the international market.
【学位授予单位】：天津美术学院
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：J954

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