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发布时间:2016-11-19 01:17

  本文关键词:广西金燕子农药有限公司品牌战略规划与运营管理,由笔耕文化传播整理发布。


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    The Brand Strategy Programming and Operation Management of Guangxi Gold Swallow Company

    广西金燕子农药有限公司品牌战略规划与运营管理

短句来源

    The golden swallow company is a professional private enterprise which produce the pesticide, after 13 years development, it has already become national famous enterprise which research and develop the insecticide for paddy rice, and have a prominent position in the south china's agrochemical industry.

    金燕子公司是一家专业化的民营农药生产企业,历经13年的发展,已经成为全国著名的水稻杀虫剂研发生产企业,在华南农药业占有举足轻重的地位。

短句来源

    This thesis analysis and research golden swallow company's brand strategy of development from the angle of brand programming and operation management, give a systemic discourse to golden swallow company's brand strategic programming and operation management.

    本论文从品牌规划和运营管理的角度出发,分析和研究金燕子的品牌发展策略,对金燕子公司品牌战略规划和运营管理作了系统的论述。

短句来源

    Chapter 4 analyzes golden swallow company's operation environment and the present condition of brand management, establish the foundation for company's brand strategic programming.

    第四章详细分析了金燕子的经营环境和品牌管理现状,为公司品牌战略规划奠定了基础。

短句来源

    Chapter 5 makes the explicit programming to the brand vision and mission, the brand fixed positions and target, the brand images and the brand extensions of the golden swallow company.

    第五章对金燕子公司的品牌愿景和使命、品牌定位及目标、品牌形象和品牌延伸作了明确的规划。 第六章在前几章的基础上,,制定了金燕子公司有效的品牌运营管理,重点是保证战略实施的连续性和资源投入的有效性,提高企业的环境适应性和规避风险的能力。

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  swallow

Animals swallow soil together with the organisms in it, not separating mineral particles from organic ones.

      

Results showed the oral and pharyngeal parts of the swallow to be significantly slower in those with Parkinson's disease.

      

Methods: In 15 patients with clinically proven MG (oculopharyngeal manifestation in 6/15 patients, generalized weakness in 9/15 patients) esophageal transit was investigated scintigraphically with a multiple swallow test protocol.

      

Starting with an inability to swallow "sushi" at dinner, he was brought to the clinic for inability to ingest food or liquids.

      

Small granivorous birds crack and remove the seed coat before they swallow the kernel.

      

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There is no denying the fact that the geological exploration industry still cannot implement the ″going out″ policy to look on world market in recent twenty more years. When most industries are flourishing to take advantage of the reformation tideway, the geological industry is disappointed for lack of opportunity just not an accidental, there must have been deep level reasons. It is now the right time to dig out the pathogenesis and suit the remedy to the case.Under the market-directed economy circumstance,...

There is no denying the fact that the geological exploration industry still cannot implement the ″going out″ policy to look on world market in recent twenty more years. When most industries are flourishing to take advantage of the reformation tideway, the geological industry is disappointed for lack of opportunity just not an accidental, there must have been deep level reasons. It is now the right time to dig out the pathogenesis and suit the remedy to the case.Under the market-directed economy circumstance, firstly we must have an explicit definition for ″product″ from geological exploration units. In fact, that is geological information, no any physical goods at all. Because it can bring back economic results for the users, so it can be called as geological information resources. The geological information resources then can be divided into two levels: primary geological information resources and deductive geological information resources. Geological information has use value and its earning capacity brought back to the users validates exchange value, then the magnitude of value evaluated. The commercialization of geological information means there are transactions of property rights, and the property rights definition is prerequisite of geological information commercialization. Take the mining geological information-one branch of geological information as an example, along with the exploration stage goes deep into higher level, the geological information property rights are also changed there meaning in intention. Thus the ownership and transaction also have their corresponding definition, in such a way can only ensure the geological information exchange swimmingly and orderly. Geological information property rights belong to the category of intellectual property should have a property system to guarantee it. The acquisition system of geological information property rights can be arranged in the light of pertinent regulations of patent right and computer software copyright acquisition systems and combined with characteristics per se. Of which, the difference between property rights of mineral resource geological information and prospecting, mining rights (permits) must be clearly distinguished. In fact, the prospecting ″right″ means the investment to produce geological information is ″permitted″; it is executive authorities empower it to. The so-called prospecting right transfer is just a kind of instrumentality that competent authorities play with, geological exploration units have no right to dispose of independently. During the country's mining rights are being ″general adoption of the market principle″ course nowadays, many conflicts are stemmed from limitation chaos between the state concessionary mining rights and geological exploration units owned geological information property rights, and the latter is being nibbled away and swallowed by the former. Definition of geological product is not clear; property right limitation is not perspicuous, inequitable market and imperfect laws and regulations, people can imagine in such a cul de sac what about the geological exploration industry stand in. So, only there is a geological information market established and dominated by geological exploration enterprises, the official standard ″market″ can be overwhelmed, speeding up to create the conditions for geological exploration units to be run as enterprises, and a vital geological exploration industry can be restored.When geological information moving and operating under market principles, it needs support from new technologies. To combine geological information with computer, network, and virtual reality technologies will make the geological exploration industry to go into a brand new developing space, and we may call it ″cybergeology″. The cybergeological conception is integrated geological conception of holism, comprehensiveness, systematicness and man-machine interaction. Geological information moves and operates in the cyberspace, can acquire and deduct geological information on the one hand, and carry

毋庸讳言,20余年来地质勘探行业始终未能走出困境。在大多数行业趁改革大潮而欣欣向荣之际,地勘行业的向隅应该不是偶然的,不会是没有深层次原因的。探究原因,对症下药,诚其时也。在市场经济条件下,首先要明确地勘单位的产品究竟是什么?其实它并非实物形态产品,而是地质信息。由于它可以给使用者带来经济效益,故可称为地质信息资源,又可划分为原始地质信息资源和演绎地质信息资源两个层次。地质信息具有使用价值和交换价值,其价值量由给使用者带来的收益能力所决定。地质信息的商品化就是要进行地质信息产权交易,而产权界定又是地质信息市场化运行的前提。以地质信息的一个分支即矿产地质信息产权为例,依勘查阶段之不同应有一个循序的演进过程,产权之归属和转移也相应有所界定,如此方能保证地质信息交易之顺畅和有序。地质信息产权属于知识产权范畴,应有产权制度予以保证。地质信息产权的取得制度可以参照专利权取得制度和计算机软件著作权取得制度的有关规定,结合自身特点来制定。其中的矿产资源地质信息产权与探矿权、采矿权虽有联系但又必须加以明白的区分。实际上探矿权是投资生产地质信息的权力,它是由行政授予的,所谓探矿权转让不过是官权主导下的市场,地勘单位并没有独立处...

毋庸讳言,20余年来地质勘探行业始终未能走出困境。在大多数行业趁改革大潮而欣欣向荣之际,地勘行业的向隅应该不是偶然的,不会是没有深层次原因的。探究原因,对症下药,诚其时也。在市场经济条件下,首先要明确地勘单位的产品究竟是什么?其实它并非实物形态产品,而是地质信息。由于它可以给使用者带来经济效益,故可称为地质信息资源,又可划分为原始地质信息资源和演绎地质信息资源两个层次。地质信息具有使用价值和交换价值,其价值量由给使用者带来的收益能力所决定。地质信息的商品化就是要进行地质信息产权交易,而产权界定又是地质信息市场化运行的前提。以地质信息的一个分支即矿产地质信息产权为例,依勘查阶段之不同应有一个循序的演进过程,产权之归属和转移也相应有所界定,如此方能保证地质信息交易之顺畅和有序。地质信息产权属于知识产权范畴,应有产权制度予以保证。地质信息产权的取得制度可以参照专利权取得制度和计算机软件著作权取得制度的有关规定,结合自身特点来制定。其中的矿产资源地质信息产权与探矿权、采矿权虽有联系但又必须加以明白的区分。实际上探矿权是投资生产地质信息的权力,它是由行政授予的,所谓探矿权转让不过是官权主导下的市场,地勘单位并没有独立处分的权利。当前我国矿?

Implementing the capital operation in geological and prospecting enterprises is an inevitable trend to relieve the market competitive pressure, regulate structure of production, realize large-scale production and technical accumulation, develop market and break through industrial barriers. In implementing the capital operation, geological and prospecting enterprises should correctly result the next key problems such as management concepts and modals, the scope of operation and the system of operation and etc....

Implementing the capital operation in geological and prospecting enterprises is an inevitable trend to relieve the market competitive pressure, regulate structure of production, realize large-scale production and technical accumulation, develop market and break through industrial barriers. In implementing the capital operation, geological and prospecting enterprises should correctly result the next key problems such as management concepts and modals, the scope of operation and the system of operation and etc. Geological and prospecting enterprises would collect and circulate funds through next five channels: government subsidies, joint operation, directly swallowing up, mergence, reconstructing. In implementing the capital operation, geological and prospecting enterprises should pay attention to the next four respects: 1) correctly evaluate actual strength of own self; 2) avoid the conflicts of enterprise culture; 3) build up risk control mechanism; 4) strive for favorable policy support.

地勘单位实行资本经营,是抵御各种竞争压力、进行产业结构调整、实现规模经营和技术积累、开拓市场、突破行业壁垒的必然选择。地勘单位实现资本经营要抓好经营理念、经营模式、经营重心和运营体系等四个关键节点;地勘单位实现融资有五个主要渠道:争取政府补贴、争取合作经营、实行直接并购、进行同业合并、适时搞好重组。地勘单位实行资本经营中应注意的四个方面:①对自身实力的正确估计;②谨防企业文化冲突;③建立健全风险防控机制;④争取优惠政策的支持。

Around 17 months ago,53-year-old Lee Kuan-yao kicked off his second term as the chairman of BenQ with a high-profile acquisition.The smaller BenQ,with the sales revenue of US$5 billion in 2004,swallowed the much bigger Siemens handset operation,whose annual sales reached US$5.8 billion. The acquisition was hailed as a pretty good cross-border deal,which paved the way for BenQ,a Chinese brand that had just existed for three and a half years,to a global renowned brand.It also offered the ambitious Lee an...

Around 17 months ago,53-year-old Lee Kuan-yao kicked off his second term as the chairman of BenQ with a high-profile acquisition.The smaller BenQ,with the sales revenue of US$5 billion in 2004,swallowed the much bigger Siemens handset operation,whose annual sales reached US$5.8 billion. The acquisition was hailed as a pretty good cross-border deal,which paved the way for BenQ,a Chinese brand that had just existed for three and a half years,to a global renowned brand.It also offered the ambitious Lee an unprecedented opportunity to change his role from a major player in Taiwanese OEM (Original Equipment Manufacturer) industry into a leader in China's manufacturing upgrade. However,the acquisition ran into a wall one year later,with a huge loss of 550 million euro.Lee revealed for the first time the unknown details of the acquisition process in his interview with China Entrepreneur.

一起看似完美的并购为什么会失控为一场灾难?是什么让这位曾经屡战屡胜被同行称为“超人”的企业家下定决心放弃?

 

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  本文关键词:广西金燕子农药有限公司品牌战略规划与运营管理,由笔耕文化传播整理发布。



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