中国教育电视文化品牌论

发布时间：2018-04-30 12:27

本文选题：教育电视 + 打造　；参考：《南京师范大学》2008年博士论文

【摘要】： 教育电视是公共资源,国家建立教育电视台是为了服务千家万户,是体现发展为了人民,发展依靠人民,发展成果由人民共享的重要工具,保证人民群众享受较高文化品位的教育电视节目是电视工作者义不容辞的职责,也是促进教育公平正义,构建社会主义和谐社会的需要。我国教育电视在发展过程中面临许多问题,打造中国教育电视的文化品牌,必须立足本土,借鉴外国成功的经验,以改革和创新意识树立教育电视的品牌形象,努力建构具有世界影响的教育电视文化品牌,这既是一种目标,也是一种动力。媒体政策语境影响文化品牌的创造,教育电视的改革与创新是一种高度语境化的实践活动。电视节目是直接诉诸受众心灵的精神消费品,因而不能全靠市场这个“看不见的手”来调节生产。发展教育电视文化品牌离不开良好的政策语境——健全的法制、合理的政策、有效的管理机制。教育电视既要防止在教育界被边缘化,又要防止在电视界被边缘化,必须坚持以教育性为根本,以教育特色融入电视主流,同时以电视特色融入教育主流。教育电视在媒体竞争中应该走一条具有独特个性的专业化与大众化、品牌化结合之路,以积极心态面对收视率,与主流媒体接轨,把教育电视办成社会公认的主流教育媒体,百姓喜欢的主流电视媒体。
[Abstract]:Educational television is a public resource, and the State has set up educational television to serve thousands of families, and is an important tool for embodying that development is for the people, that development depends on the people, and that the fruits of development are shared by the people. It is the duty of TV workers to ensure that the masses enjoy higher cultural quality. It is also the need to promote education fairness and justice and to build a harmonious socialist society. There are many problems in the development of educational television in our country. In order to build the cultural brand of educational television in China, we must establish the brand image of educational television by using the successful experience of foreign countries for reference and building up the brand image of educational television with the consciousness of reform and innovation. It is not only a goal but also a motive force to construct a brand of educational TV culture with world influence. Media policy context affects the creation of cultural brand. The reform and innovation of educational television is a highly contextualized practical activity. TV programs are spiritual consumer goods which directly appeal to the mind of the audience, and therefore cannot be adjusted entirely by the invisible hand of the market. The development of educational TV cultural brand can not be separated from good policy context-perfect legal system, reasonable policy and effective management mechanism. In order to prevent the marginalization in the educational field and to prevent the marginalization in the field of television, educational television must adhere to the educational nature as the foundation, integrate the educational characteristics into the mainstream of television, and at the same time, integrate the television characteristics into the mainstream of education. In the media competition, educational television should take the road of specialization and popularization with unique personality, combination of brand and brand, face the ratings with a positive attitude, connect with the mainstream media, and make educational television the mainstream educational media recognized by the society. Popular mainstream TV media.
【学位授予单位】：南京师范大学
【学位级别】：博士
【学位授予年份】：2008
【分类号】：G229.24-F

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