财务品牌塑造与企业价值提升研究

发布时间：2018-05-01 08:24

本文选题：财务品牌 + 企业价值　；参考：《河北大学》2009年硕士论文

【摘要】：经济的发展使得企业面临的不确定性因素越来越多。众多企业实施品牌战略,积极打造企业品牌以谋求企业发展,最终目的在于实现企业价值的最大化。企业的品牌经营理念不仅应在企业的技术、产品和服务领域里渗入品牌意识,在企业的资金管理上也要建立“品牌形象”。本文认为,企业在打造企业品牌的同时也应注重财务品牌的建设。优质的财务品牌能够维护企业品牌,能够增强企业的声誉；财务品牌的塑造有助于增加企业在竞争中的现金流量；财务品牌的塑造有利于企业克服急功近利的浮躁心态,保持可持续性发展；财务品牌的打造能够更好的降低企业的成本,使企业价值保值、增值。本论文经研究得出结论为：财务品牌是企业一项重要的无形资产；财务品牌效应与企业价值提升之间是一种相辅相承的关系；财务品牌效应促进企业价值提升；企业价值提升为优质财务品牌的产生提供了一个良好的平台。
[Abstract]:With the development of economy, enterprises are facing more and more uncertain factors. Many enterprises implement brand strategy and actively create enterprise brand to seek the development of enterprises, the ultimate goal is to maximize the value of enterprises. The concept of brand management should not only infiltrate brand consciousness in the field of technology, products and service, but also establish "brand image" in the capital management of enterprises. This paper believes that enterprises should pay attention to the construction of financial brands while creating enterprise brands. The high quality financial brand can maintain the enterprise brand, can enhance the reputation of the enterprise; the shaping of the financial brand helps to increase the cash flow of the enterprise in the competition; the creation of the financial brand helps the enterprise to overcome the impetuous attitude of quick success and instant benefit. Maintain sustainable development; financial brand building can better reduce the cost of enterprises, so that the value of enterprises, value-added. The conclusions of this paper are as follows: financial brand is an important intangible asset, financial brand effect is a complementary relationship between financial brand effect and enterprise value promotion, financial brand effect promotes enterprise value enhancement. The promotion of enterprise value provides a good platform for the emergence of high-quality financial brand.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F275

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