品牌视觉系统再设计研究

发布时间：2018-05-03 02:13

本文选题：品牌 + 视觉系统　；参考：《合肥工业大学》2009年硕士论文

【摘要】： 品牌视觉系统已经是一个过时的话题,可是,不论在日常用品、建筑、视觉或者更广泛的范畴,再设计是一个受到关注的话题。大家有目共睹视觉系统再设计的魅力,而再设计并不是一次或几次就能够持续长久的效果,而是要与时俱进,猎取消费者千变万化的需求,做到保持一定程度的新鲜感,才能长期保持品牌资产的品质。我们不仅在创造新鲜事物,更重要的是让身边的事物保持新鲜,需要理性与感性、创新与逻辑的结合,更具挑战性。本文围绕着品牌视觉系统再设计,从社会行为规范和视觉沟通两方面论述,结合具体项目作详细分析与总结。
[Abstract]:Brand vision systems are an outdated topic, but redesign is a topic of concern, whether in everyday use, architecture, vision, or more. Everyone can see the charm of redesigning the visual system, and the redesign is not a lasting effect once or several times, but to keep pace with the times, to capture the ever-changing needs of consumers, so as to maintain a certain degree of freshness. In order to maintain the long-term brand equity quality. We are not only creating new things, but more importantly, keeping the things around us fresh, requiring a combination of reason and sensibility, innovation and logic, and more challenging. This paper focuses on the brand vision system redesign, from the two aspects of social behavior norms and visual communication, combined with specific items to make a detailed analysis and summary.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F273.2

【共引文献】