谈当下休闲餐饮业中品牌形象设计的趋势与应用研究

发布时间：2018-05-03 05:40

本文选题：娱乐 + 休闲餐饮　；参考：《天津工业大学》2017年硕士论文

【摘要】：现在生活水平提高,人们的就餐观念也发生了改变,更加注重休闲和娱乐,所以休闲餐饮业迅速发展。现在品牌形象设计,能够体现其文化格调。通过品牌形象设计,建立独特的品牌形象,突出品牌个性,在众多的休闲餐饮业品牌中能够脱颖而出。因此,在休闲餐饮业的品牌形象设计中要包含有新颖的、独特的创造力和思维能力,以及对于社会大众需求及特点的敏锐洞察力。本文第一章介绍了课题研究的背景,包括研究目的及意义、研究内容及研究方法。第二章中对品牌形象设计的相关理论知识进行了阐述,解释了什么是品牌形象设计,品牌形象设计的主要特征,分析了品牌形象设计对一个企业内部文化的建立和企业宣传等方面具有重要的作用。介绍了品牌形象设计视觉识别的组成部分:基础部分和应用部分。第三章中对休闲餐饮业中的品牌形象设计进行了分析,首先对休闲餐饮业的概念和特征进行阐述,重点分析了休闲餐饮业品牌形象设计的原则和应用策略。本文第四章列举了国内外休闲餐饮业中品牌形象设计的成功案例,探讨了这些成功案例的有效性和可行性。文章第五章是本人的毕业设计:自拟品牌"波点儿"蛋糕甜品店的品牌形象设计与应用。文章最后是论文的总结,希望本文能够对我国休闲餐饮业中的品牌形象设计的发展有借鉴意义和参考价值。
[Abstract]:Now the standard of living has improved, people's concept of dining has also changed, pay more attention to leisure and entertainment, so the leisure catering industry has developed rapidly. Now brand image design, can reflect its cultural style. Through the brand image design, the establishment unique brand image, outstanding brand individuality, can stand out in the numerous leisure food and beverage industry brand. Therefore, the brand image design of the leisure catering industry should include novel, unique creativity and thinking ability, as well as a keen insight into the needs and characteristics of the public. The first chapter introduces the background of the research, including the purpose and significance of the research, research content and research methods. In the second chapter, the related theoretical knowledge of brand image design is expounded, which explains what is brand image design and the main characteristics of brand image design. Brand image design plays an important role in the establishment of an enterprise's internal culture and enterprise propaganda. This paper introduces the components of visual recognition of brand image design: basic part and application part. The third chapter analyzes the brand image design in the leisure catering industry. Firstly, the concept and characteristics of the leisure catering industry are expounded, and the principles and application strategies of the brand image design are analyzed. The fourth chapter enumerates the successful cases of brand image design in the leisure catering industry at home and abroad, and discusses the effectiveness and feasibility of these successful cases. The fifth chapter is my graduation design: design and application of brand image of "Bodot" cake desserts shop. The last part of the paper is the summary of the thesis, hoping that this paper can be used for reference and reference value for the development of brand image design in the leisure catering industry in our country.
【学位授予单位】：天津工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

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