我国社会药房自有品牌的发展现状分析

发布时间：2018-05-03 13:29

本文选题：社会药房 + 自有品牌　；参考：《中国药学杂志》2014年18期

【摘要】：目的分析我国社会药房自有品牌的发展现状及以后的发展趋势。方法首先对国外社会药房自有品牌发展进行介绍,然后对我国社会药房自由品牌的发展现状进行深入分析和未来发展展望。结果与结论由于我国目前的药品注册审批制度和医药零售行业的发展现状等因素的制约,我国社会药房自有品牌的发展处于初步的探索阶段,目前只有贴牌加工这一种方式,但是待条件成熟社会药房自有品牌药品将具有广阔的发展前景。
[Abstract]:Objective to analyze the current situation and future development trend of our country's own brand of social pharmacy. Methods the development of private brand of social pharmacy in foreign countries was introduced firstly, and then the present situation of free brand of social pharmacy in China was analyzed deeply and the prospect of future development was prospected. Results and conclusion due to the restriction of the current drug registration and approval system and the current development situation of the pharmaceutical retail industry, the development of our country's own brand of social pharmacies is in the initial stage of exploration. At present, there is only one way of labeling and processing. But there will be broad prospects for the development of its own brand drugs to mature conditions.
【作者单位】：中国药科大学国际医药商学院;南京医科大学药学院;
【分类号】：R952

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