合作社农产品品牌建设行为影响因素实证分析——基于贵州、四川部分农民专业合作社的调查

发布时间：2018-05-06 04:38

本文选题：农民专业合作社 + 农产品品牌　；参考：《开发研究》2014年05期

【摘要】：通过对贵州、四川部分农民专业合作社农产品品牌建设行为的影响因素进行实证分析可知:社长年龄、成立年限、标准化生产、农产品生产能力、农产品批发市场对品牌建设决策行为有显著影响,而品牌认知度、信息化程度、标准化生产、年获利润对品牌建设实施行为有显著影响。基于结论,提出提高社长品牌认知水平,引导合作社推进品牌建设;积极开拓农产品销售渠道,增强农产品品牌获利能力;稳固农产品生产能力,提高信息化建设水平;全面实施农业标准化生产,大力推进农产品品牌建设建议。
[Abstract]:Through the empirical analysis of the factors influencing the brand building behavior of agricultural products in some farmers' professional cooperatives in Guizhou and Sichuan, we can know that the age of the president, the years of establishment, the standardized production, the production capacity of agricultural products, The wholesale market of agricultural products has a significant impact on brand building decision-making behavior, while brand awareness, information level, standardized production, annual profits have a significant impact on brand building implementation behavior. Based on the conclusion, it is proposed to improve the cognitive level of the president's brand, to guide the cooperative to promote the brand construction, to actively open up the marketing channels of agricultural products, to enhance the profitability of agricultural product brands, to stabilize the production capacity of agricultural products and to improve the level of informatization construction. Fully implement agricultural standardized production, vigorously promote brand building proposals for agricultural products.
【作者单位】：四川农业大学经济管理学院;铜仁学院科研处;
【基金】：贵州省软科学项目“农业产业结构调整中山区种植业农户应对风险行为研究——以贵州省为例(黔科合体R字[2013]013号)” 贵州省联合基金项目“贵州省农民专业合作社发展现状、问题及对策研究(黔教科合J字LKT[2012]26号)” 贵州省教育厅社科项目自筹项目“山区农户参与农业标准化生产影响因素分析(编号:13ZC017)” 铜仁市科技局产学研项目“产业链与技术链协同机制下实施农业标准化生产研究——以铜仁市种植类农民专业合作社为例(铜市科研(2013)9-11号)”
【分类号】：F321.42;F323.5

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