科技投入、自主知识产权与工业品牌成长——来自湖南省的实证调查

发布时间：2018-05-07 10:02

本文选题：科技投入 + 自主知识产权　；参考：《科技进步与对策》2013年03期

【摘要】：在国内外现有文献分析的基础上,指出全面系统地从具体行业和区域的角度对企业科技投入以及基于科技投入的自主知识产权产生与品牌成长进行研究的必要性,并根据湖南省工业发展的实际情况展开调查分析,运用Logit模型法对湖南省工业企业进行调查和实证分析,研究得出政府的资金补贴以及企业科技投入力度等对工业品牌成长有显著的正向作用,而企业品牌信息散布的渠道、企业配套的社会支撑对工业品牌成长呈现不显著的负向作用。提出政府应加大政策支持力度扶持工业品牌成长,企业应进一步依托科技、知识产权来打造工业品牌竞争优势,社会各界应积极为工业品牌的形成和成长营造良好的环境。
[Abstract]:Based on the analysis of the existing literature at home and abroad, this paper points out the necessity of the research on enterprise science and technology investment and independent intellectual property rights generation and brand growth from the angle of specific industry and region. According to the actual situation of industrial development in Hunan Province, the author makes an investigation and empirical analysis on the industrial enterprises in Hunan Province by using the method of Logit model. The research shows that government subsidy and enterprise science and technology investment have a significant positive effect on the growth of industrial brand, and the channel of enterprise brand information dissemination. The social support of enterprises has no significant negative effect on the growth of industrial brands. The government should strengthen policy support to support the growth of industrial brands, enterprises should further rely on science and technology, intellectual property rights to build the competitive advantage of industrial brands, and all sectors of society should actively create a good environment for the formation and growth of industrial brands.
【作者单位】：中南大学商学院;湖南商学院经济与贸易研究院;东北师范大学城市与环境科学学院;
【基金】：湖南省软科学研究计划重点项目(2009ZK2014) 国家软科学研究计划项目(2010GXQ5D349)
【分类号】：F273.1;F204;F427;F224

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