基于品牌识别的大规模定制方法的研究与实践

发布时间：2018-05-13 03:17

本文选题：大规模定制 + 品牌识别　；参考：《南京航空航天大学》2008年硕士论文

【摘要】： 随着社会物质水平的极大提高,消费者的需求也上升到了一个新的层次,更多的个性化的需求开始显现出来。面对多样化的市场,传统的单一高效的大规模生产方式已经显的力不从心,一种新的生产模式——大规模定制生产就此产生。在大规模定制生产模式下,消费者必然会越来越多的参与到产品的设计开发中去,而且企业也应该创造条件让消费者参与其中。在这种背景下,传统的以企业作为开发设计主导者的开发模式已经被以客户为中心、客户更多参与的开发模式所取代。企业的产品上更多的体现出消费者的个性化成分,相应的能体现企业品牌本身特性,能实现品牌识别的成分就减少了。而且日益严重的技术同质化更加重了这种趋势。所以对基于品牌识别的大规模定制方法的研究就显得非常必要。论文就是基于上述背景,首先,对大规模定制生产和品牌识别的相关基础理论进行了归纳研究。其次,在此基础上对基于品牌识别的大规模定制方法进行了深入地探讨和研究。内容包括基于品牌识别的大规模定制方法的框架、基于品牌识别的大规模定制模式下的需求分析、基于品牌识别的大规模定制模式下的设计特征元素的提取方法以及基于品牌识别的大规模定制下的模块化设计技术。以此形成了一个具有一定现实指导意义的基于品牌识别的大规模定制方法。在方法的研究过程中还以苹果iPod为对象进行了此方法的实例验证。最后,论文构建了一个简单的网络定制系统。
[Abstract]:With the great improvement of social material level, consumer demand has also risen to a new level, more personalized demand began to appear. In the face of diversified market, the traditional single and efficient mass production mode has not been able to meet the demand, and a new production mode, mass customization production, has come into being. In mass customization production mode, consumers will be more and more involved in the design and development of products, and enterprises should also create conditions for consumers to participate in it. Under this background, the traditional development model which takes the enterprise as the development design leader has been replaced by the customer-centered development model with more customer participation. The products of enterprises more reflect the personalized components of consumers, the corresponding can reflect the characteristics of the brand itself, can achieve brand recognition of the components of the less. And increasingly serious technology homogenization has exacerbated this trend. So it is necessary to study the method of mass customization based on brand identification. This paper is based on the above background, first of all, the mass customization production and brand recognition related basic theories are summarized and studied. Secondly, the method of mass customization based on brand identification is deeply discussed and studied. The content includes the framework of mass customization method based on brand identification, the requirement analysis of mass customization mode based on brand recognition, The extraction method of design feature elements based on brand recognition and the modular design technology based on brand recognition are presented. In this way, a mass customization method based on brand identification is formed. In the course of the research, the method is verified by using Apple iPod as an example. Finally, a simple network customization system is constructed.
【学位授予单位】：南京航空航天大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：TB497

【引证文献】