OPPO品牌的微博社交营销

发布时间：2018-05-13 22:36

本文选题：OPPO + 营销战　；参考：《青年记者》2017年32期

【摘要】：正移动互联网时代,传统的营销模式显然已经不适用于竞争呈白热化阶段的各大品牌。要维持品牌的活力,就必须把营销战从传统的硬广告转移到对消费者心智产生巨大影响力的社交平台上,运用创意十足的内容,通过合适的媒介将品牌的价值传递给用户。国产手机品牌OPPO就积极运用社交媒体微博进行营销,下面试作分析。
[Abstract]:In the era of mobile Internet, the traditional marketing model is obviously not suitable for all the brands in the stage of intense competition. In order to maintain the vitality of the brand, we must transfer the marketing war from the traditional hard advertisement to the social platform which has great influence on the consumer's mind, use the creative content, and transfer the brand value to the user through the appropriate medium. Domestic mobile phone brand OPPO on the positive use of social media Weibo marketing, the following trial analysis.
【作者单位】：郑州大学新闻与传播学院;
【分类号】：F274;F426.63;G206-F

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