深度解读2017湖南卫视电视传播解决之道

发布时间：2018-05-14 08:22

  本文选题：一站式解决 + 电视传播　； 参考：《声屏世界·广告人》2016年12期

【摘要】：正作为中国电视"快乐的众筹者"和"品牌的孵化器",为什么湖南卫视能成为中国卫视的领跑者一骑绝尘?在传统媒体广告大幅下滑的背景下,湖南卫视为何能逆风中激情飞扬,和客户、用户精诚合作"笑傲江湖"20年?且看湖南卫视提出的广告经营思路的三部曲,也即2017解决之道。2017年,湖南卫视从价值、形式、体系等三个方面,进行了全面的升级变革,帮助广告主在平台上遇见自己的品牌声量超声波。体系创变:打通芒果TV,营销全局一站式解决方案
[Abstract]:As the "happy crowdfunding" and "brand incubator" of Chinese TV, why can Hunan Satellite TV become the leader of China Satellite TV? In the context of a sharp decline in traditional media advertising, why can Hunan Satellite TV headwind passion, and customers, users sincere cooperation "The Smiling銆丳roud Wanderer" 20 years? And look at the trilogy of advertising management ideas put forward by Hunan Satellite TV, that is, the solution to the 2017 problem. In 2017, Hunan Satellite TV carried out a comprehensive upgrade and reform from three aspects: value, form, system, etc. Help advertisers on the platform to meet their own brand sound ultrasound. System Innovation: get through mango TVand Marketing Global One-stop solution
【分类号】：G229.2
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本文编号：1887098