原生态农耕文化旅游品牌开发模式探析

发布时间：2018-05-17 04:03

本文选题：农耕文化 + 旅游品牌　；参考：《农业经济》2015年04期

【摘要】：我国宏观经济的迅猛增长促使了居民收入水平的稳步攀升,进而带动以原生态农耕文化旅游产品为主的体验式旅游产业的快速发展。研究阐述了原生态农耕文化旅游品牌开发的内涵及其意义;从原生态农耕旅游品牌文化价值挖掘问题、旅游品牌运营问题及旅游产品开发问题等角度揭示制约原生态农耕文化旅游品牌开发的障碍所在;给出拓展原生态农耕文化旅游产业的文化内涵,创新原生态农耕文化旅游运营模式及开发原生态农耕文化旅游特色产品等有效对策。
[Abstract]:The rapid growth of macro economy in our country has promoted the steady increase of the income level of the residents, thus driving the rapid development of the experiential tourism industry, which is dominated by the original agricultural culture tourism products. This paper expounds the connotation and significance of the development of the original agricultural culture tourism brand, and excavates the cultural value of the original agricultural farming tourism brand. From the perspective of tourism brand operation and tourism product development, this paper reveals the obstacles that restrict the development of the original agricultural culture tourism brand, and gives the cultural connotation of expanding the original agricultural culture tourism industry. Innovation of the original farming culture tourism operation mode and development of the original agricultural culture tourism characteristics and other effective countermeasures.
【作者单位】：重庆工商职业学院;
【分类号】：F592.6

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