“双十一”现象漫谈

发布时间：2018-05-18 02:09

  本文选题：无线接入 + 网络消费　； 参考：《时代金融》2016年34期

【摘要】：正2016年11月11日,中国狂欢式购物成为刷新网络消费交易额的标杆线,媒体报道:"双十一"全天,天猫"双十一"全球狂欢节交易额1207亿元,无线接入交易额占比81.87%,覆盖235个国家和地区。"双十一"再次刷新海量交易,媒体则保持不同往年的克制与冷静,没有继续使用"奇迹""某宝帝国""盛宴"等字眼。反之,很多品牌发文自我表扬与赞美,表示借"双十一"东风,成功赚取销量与口碑,成就自我领域第一。"双
[Abstract]:On November 11, 2016, China's carnival shopping became the benchmark line for refreshing online consumption transactions. Media reports said: "double Eleven," the Tmall "double 11" global Carnival trade value of 120.7 billion yuan. Wireless access accounts for 81.87 percent of transactions, covering 235 countries and regions. " Double 11 "refreshes the massive transaction again, the media maintains the restraint and the calm in different years, does not continue to use the" miracle "," a treasure empire "," the feast "and other words. On the contrary, many brands post self-praise and praise, indicating that the "double 11" Dongfeng, success in earning sales and word of mouth, to achieve self-field first. " Double
【分类号】：F724.6
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本文编号：1903891