环首都经济圈县域特色农产品品牌的发展

发布时间：2018-05-23 11:24

本文选题：农产品品牌 + 环首都经济圈　；参考：《贵州农业科学》2013年02期

【摘要】：实施农产品品牌发展战略是提升农产品竞争力、推动县域农业经济和现代农业发展的必然选择。为了促进环首都经济圈县域特色品牌农产品的发展,提升其品质,实现与京津市场的对接,形成新的县域经济增长点,基于环首都经济圈县域特色农产品品牌发展的现状,从自然区位优势和产业对接战略优势两方面分析其比较优势,从品牌生命力、品牌技术创新、对接京津市场三方面分析其制约因素,并从推动与京津市场的双向对接、创建农业集群品牌、加强品牌营销、强化品牌质量和技术创新、探索现代农产品物流配送模式五个方面提出了发展对策。
[Abstract]:The strategy of brand development of agricultural products is an inevitable choice to promote the competitiveness of agricultural products and promote the county agricultural economy and modern agricultural development. In order to promote the development of the special brand agricultural products in the county area around the capital economic circle, to improve its quality, to realize the docking with the market of Beijing and Tianjin, and to form a new growth point of the county economy, based on the present situation of the development of the brand of the characteristic agricultural products in the county area around the capital economic circle, This paper analyzes its comparative advantage from two aspects of natural location advantage and industry docking strategic advantage, analyzes its restrictive factors from three aspects of brand vitality, brand technological innovation, and connecting with Beijing and Tianjin market, and promotes the two-way docking with Beijing and Tianjin market. The author puts forward the development countermeasures from five aspects: establishing agricultural cluster brand, strengthening brand marketing, strengthening brand quality and technological innovation, and exploring modern agricultural product logistics distribution mode.
【作者单位】：河北农业大学商学院;河北金融学院
【基金】：2011年度河北农业大学社科基金项目“农民转移背景下的河北省现代农业发展问题与对策研究”(SK20110101) 2012年度河北省社会科学发展研究项目民生调研课题“河北省县域特色品牌农产品对接京津市场的实证调查与对策研究”(201201197)
【分类号】：F323.5

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