国家品牌建构下我国对外文化贸易的路径优化——基于“酷日本”战略的启示

发布时间：2018-05-24 06:02

  本文选题：对外文化贸易 + 酷日本　； 参考：《对外经贸实务》2017年12期

【摘要】：我国正在推进从文化贸易大国向文化贸易强国的转变。面对竞争愈发激烈的国际文化市场,需要进一步在国家层面调整对外文化贸易战略及其发展路径。本文通过分析和借鉴日本从本世纪初实施的推动文化外交与文化贸易的"酷日本"战略,提出了在国家品牌建构下优化我国对外文化贸易发展路径和对策。
[Abstract]:China is promoting the transformation from a large country of cultural trade to a powerful country of cultural trade. In the face of the increasingly competitive international cultural market, it is necessary to further adjust the foreign cultural trade strategy and its development path at the national level. Based on the analysis and reference of Japan's "cool Japan" strategy to promote cultural diplomacy and cultural trade from the beginning of this century, this paper puts forward some countermeasures to optimize the development of China's foreign cultural trade under the construction of national brand.
【作者单位】： 四川大学;
【基金】：教育部人文社会科学研究基金项目(项目编号:15YJCZH099)
【分类号】：F752;G125
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本文编号：1927954