梧州冰泉豆浆市场推广初探

发布时间：2018-05-24 10:19

本文选题：冰泉豆浆 + 发展现状　；参考：《现代商贸工业》2016年33期

【摘要】：改革开放以来,随着我国经济的快速稳定增长、人民生活水平的提高,我国餐饮企业呈现旺盛发展的势头,并且已经成为我国经济发展的重要力量。纵观我国的餐饮行业市场,在高速发展中也存在着企业规模小、消费市场受限制、企业经营水平不高等问题,这些都困扰着我国餐饮企业市场的进一步扩张。以梧州冰泉豆浆为例,通过实地调查、问卷调查等方法,分析梧州冰泉豆浆企业的发展状况,将其与其他品牌豆浆进行比较,找出其在发展中存在的问题,针对问题提出解决措施以及对其经营模式进行分析与创新,以达到进一步提高冰泉豆浆的销售量,扩大其市场,对冰泉豆浆的发展前景进行探讨,从而促进梧州冰泉豆浆向更好的方向发展。
[Abstract]:Since the reform and opening up, with the rapid and stable growth of our economy and the improvement of people's living standard, the catering enterprises in our country have shown a strong trend of development, and have become an important force in the economic development of our country. Throughout the catering industry market in our country, in the rapid development, there are some problems such as small scale of enterprises, limited consumption market, low level of enterprise management and so on, all of which are puzzling the further expansion of the catering enterprise market in our country. Taking Wuzhou Bingquan soybean milk as an example, through field investigation, questionnaire survey and other methods, this paper analyzes the development situation of Wuzhou ice spring soybean milk enterprise, compares it with other brands of soybean milk, and finds out the existing problems in the development of Wuzhou ice spring soybean milk. In order to further increase the sales volume of ice spring soybean milk, expand its market, and discuss the development prospect of ice spring soybean milk, this paper puts forward some measures to solve the problem and analyses and innovates its management mode. So as to promote the development of Wuzhou ice spring soybean milk to a better direction.
【作者单位】：贺州学院;
【基金】：梧州冰泉豆浆去昂连锁店推广计划(项目编号:201511838010)
【分类号】：F274;F719.3

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